'Tis the season NOT to lock into a wireless contract

DAVE Wireless campaign tells 35% of wireless consumers who commit to a carrier over the holidays to buck the trend and wait for more choice

TORONTO , Dec. 7 /CNW/ - To the more than one-third of Canadian wireless consumers who enter into a wireless relationship around this time every year, Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless) has an important holiday message.

"Don't lock into a wireless contract you'll regret," says Sara Moore , vice president of marketing for the new wireless carrier. "At DAVE Wireless, we're gearing up to launch our state-of-the-art 3G network and bring Canadians the wireless service and value they deserve."

According to the Canadian Wireless Telecommunications Association (CWTA), the end of the year is historically the most popular time for wireless engagement. Over the past four years (2005 - 2008), an average of 35 per cent of net new wireless subscribers were added during Q4.

CWTA figures show the Back-to-School timeframe (Q3) trailing behind with average of 30 per cent.

To encourage consumers to hold off on making a wireless commitment this holiday season, the company has introduced its "Competition is Coming" campaign, reinforcing that DAVE Wireless will bring competition and choice to the wireless market.

The print and outdoor media campaign pokes fun at the contract-signing ritual most consumers face. One ad reads: "Like contracts? Go to law school." Another tells consumers that "No action = the best course of action."

About Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless)

DAVE Wireless is a Canadian wireless company led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Following the Canadian wireless spectrum auction, DAVE Wireless holds licenses which cover more than half of Canada's population in 10 of the 13 largest markets including Toronto , Vancouver , Calgary , Edmonton and Ottawa .

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: images of the ads or interviews, please contact: Sheryl Steinberg, DAVE Wireless, [phone], [email protected]; Trevor Boudreau, 1-866-809-5965, [email protected]