TLN Announces Record-Breaking TV Audiences for Multilingual World Cup Soccer

2014 FIFA World Cup Brazil™ attracts
nearly 2.7 million Canadians on TLN channel alone – so far!

TORONTO, July 8, 2014 /CNW/ - TLN announced today that going into the final week's matches of the month long tournament, nearly 2.7 million Canadians have tuned in to some or all of TLN's coverage of the 2014 FIFA World Cup Brazil™. Broadcasts in Spanish and Italian of live matches, plus evening prime time "match of the day" broadcasts, have been TLN's most successful single program acquisition in its 30 year history.

TLN President, Aldo Di Felice observed, "We are proud to have pioneered the regular broadcast of international soccer in Canada since 1984. The popularity of this tournament demonstrates the growth of soccer culture in Canada." Mr. Di Felice also noted, "The reported numbers have been great and don't even represent the total audiences across all our channels, since only the TLN channel itself is measured by the audience ratings service. Univision Canada and Mediaset Italia, our flagship all-Spanish and all-Italian language channels, are not included in those numbers." Both of those channels are running all 64 matches of the tournament in their respective languages.

The recently launched Univision Canada, which debuted on May 5th coinciding with Cinco de Mayo, is available on all major carriers in Canada in over 1.8 million homes. As well, Mediaset Italia expanded its national carriage earlier this year and is currently seen in 4 million homes on the Rogers, Bell and Fibe systems.  In addition, TLN's EuroWorld Sport channel has featured Portuguese language broadcasts of all of the Brazil and Portugal team matches.

About TLN Telelatino
TLN Telelatino, Canada's Latino Superstation, offers programming in English, Spanish and Italian and can be seen in over 6 million Canadian television homes from coast to coast. As Canada's leading Hispanic and Italian media company, TLN's family of channels includes three all Spanish language digital TV channels (Univision Canada, TeleNiños, Cinelatino) three all Italian language channels (Mediaset Italia, Sky TG24 Canada, TeleBimbi), and an all-sports channel (EuroWorld Sport). TLN is majority owned by Corus Entertainment, a leading Canadian media company. tlntv.com
Rogers 28, 35, 599HD, 782 | Bell & Bell Fibe 700HD | Shaw Direct 367, 800 | Cogeco 18,35 |Shaw 65 | Vidéotron 250

About Univision Canada
Univision Canada is the leading Spanish-language television channel in the country delivering the best programming from the Hispanic world to Canada's 1.6 million Spanish speakers. The network's programming lineup features daily news, award-winning telenovelas, talk and reality shows, live music specials, and top soccer coverage. Univision Canada is a TLN Telelatino channel available from coast to coast in over 1.7 million homes.  univisioncanada.ca
Rogers 780 | Bell 699 | Bell Fibe 867 | Vidéotron 248 |Shaw 508 | MTS 517

About Mediaset Italia
Mediaset Italia is Canada's most distributed 100% foreign language channel. Featuring programming from Italy's leading TV broadcast group, Mediaset Italia brings the best of Italian TV to Canada.  The 24hr Italian language TV channel includes the best entertainment, variety, fiction, comedy, sports and news programming direct from Italy complemented with Made in Canada community pleasing original shows.  Featured programs include: C'è Posta per Te, Centovetrine, Grande Fratello, Forum, Pomeriggio Cinque and more. Mediaset Italia is a TLN Telelatino channel available in nearly 4 million homes across Canada. mediasetitalia.ca
Rogers 784 | Bell TV / Fibe 698 | Source 505

SOURCE: TLN Telelatino Network

images or screeners contact: Bruna Aloe, Communications Manager, 416.744.5745, [email protected]; Marisa Ciarlitto, VP Marketing, 416.744.5732, [email protected]