Toon Boom Signs Exclusive Distribution Deal with Chinese Distributor Cogito

MONTREAL, Nov. 12, 2014 /CNW/ - Toon Boom Animation Inc. announced today that they have signed an exclusive distribution deal with Beijing-based Cogito Software Co. Ltd. The partnership enables Cogito to market and sell Toon Boom software products in China, extending Toon Boom's reach into this growing market.

"Long established as the industry standard for animation software, Toon Boom plays an important role in the industry, commanding a great deal of respect in China," said Rich Yu, Vice President of Cogito. "It is a great honour for us to establish this long-term exclusive partnership, and we are confident that our relationship will not only bring remarkable technology to Chinese artists, but be the catalyst for a new era of prosperity in the Chinese animation industry."

Already leaders in their country's animation community, Cogito partnered with the China Central Academy of Fine Arts (CAFA) to build China's first animation lab, bringing renewed vitality to China's 2D animation industry. CAFA students have already begun receiving instruction on the finer details of Toon Boom's Harmony 11, released earlier this year.

CAFA is a model for education in the field of art studies in China. Playing an important role in equipping students for a successful career in Animation, CAFA has integrated Toon Boom into their curriculum, using Toon Boom Harmony for all aspects of cut-out animation. "Introducing Toon Boom Harmony to the CAFA curriculum is breathing new life into China's 2D animation industry," said Yu.

Toon Boom believes strongly in supporting and partnering with higher-education institutions.  "Cultivating, educating, and preparing young artists for the workforce is a top priority for Toon Boom," said François Lalond, VP of Sales at Toon Boom. "Giving students the means to be effective and fruitful, animation through the implementation of vital curricula and certification gives students the tools they need to be active members of the animation industry now and in the future."

For more information, contact [email protected].

About Toon Boom Animation Inc.
Toon Boom Animation Inc. (toonboom.com), a Corus^® Entertainment Inc. company and Primetime Emmy^® Engineering Award recipient, is the worldwide leader in digital content and animation creation software. Toon Boom provides an innovative suite of applications and services to a community of animation studios, gaming studios, educational institutions, individual professionals, and many other markets.

About Cogito
Established in 2000, Cogito Software Co., Ltd  is dedicated to the marketing of film, television, animation, game and virtual reality through a network of 2,000 resellers and over 40,000 end users in China. Clients include government agencies, educational institutes and commercial studios.

Copyright © 2014 Toon Boom Animation Inc., a Corus^® Entertainment Inc. company. All rights reserved. Toon Boom^® is a registered trademark and the Toon Boom logo is a trademark of Toon Boom Animation Inc. All other trademarks are the property of their respective owners.

SOURCE: TOON BOOM ANIMATION INC.

Toon Boom Animation Inc., Desideria Mastriaco, Marketing and Communication, [email protected], [phone]