Toronto's Entertainment District Has Ambassadors

TORONTO, July 3, 2014 /CNW/ - First came the helpful hands of the clean streets team,* and now comes the Toronto Entertainment District Business Improvement Area (TOED BIA) roaming Ambassadors. The District Ambassadors can be found in The District, assisting and engaging with visitors, between the hours of 4:00 p.m. and 8:00 p.m. on Thursday, Friday and Saturday summer evenings until September 6, 2014.

Businesses in The District will have an extra hand when it comes to welcoming visitors to one of the most vibrant parts of Toronto.  Annually, over 15 million visitors seek-out the area as their primary destination for entertainment, dining and special events. It is also home to 16,000 residents and a working population of over 80,000.

According to Erin Kretz, Marketing Manager of the Toronto Entertainment District Business Improvement Area, "The launch of the Ambassador program was sparked by the ever growing number of events being held in the area and the need to deliver the best possible visitor experience in Toronto."

Janice Solomon, Executive Director of the Toronto Entertainment District Business Improvement Area, confirms further that "With June being the first month in the inaugural year of the Ambassador program, we have already been able to provide significantly improved interactions with visitors from all over the world.  The team ensures we are able to deliver advice on wayfinding and also address enquiries on transportation, events and dining."

About the Toronto Entertainment District Business Improvement Area:

Established in 2008, TOED's mandate is to promote, improve and preserve a dynamic area of Toronto. Benefitting from economic, environmental and social factors driving downtown growth, the Entertainment District is in the midst of a renaissance, firmly establishing itself as a thriving and vibrant district for living, creating, working and entertainment. From the Air Canada Centre to the Four Seasons Centre for the Performing Arts, the Entertainment District includes many of Toronto's most iconic buildings. In the heart of the District is the CN Tower, Steam Whistle Brewing, Ripley's Aquarium of Canada, Metro Toronto Convention Centre, Rogers Centre, Roy Thomson Hall, Princess of Wales Theatre, Royal Alexandra Theatre and TIFF Bell Lightbox. www.torontoed.com

*The "Clean Streets" team duties include: litter removal; reporting on private property problem areas; small scale grafitti and poster removal; tree sign installation; conducting tree audits; maintaining BIA street furniture (benches, tree grates, poles, pole wraps and planters) and responding to BIA Member clean up requests.

SOURCE: Toronto Entertainment District Business Improvement Area

Janice Solomon, Executive Director, Toronto Entertainment District BIA, 416-926-1337, [email protected], torontoed.com, facebook.com/torontoed, twitter: @toronto_ed