Toronto's Re-imagined Vertical Suburbs Animate and Take Shape on TTC Subway Screens and Platforms

TORONTO, Jan. 5, 2012 /CNW/ - Pattison Onestop, Art for Commuters (A4C) and the National Film Board of Canada (NFB) present HIGHRISE/ONE MILLIONth TOWER on the TTC, seen on subway platforms across the city from now until February 29, 2012. Capturing more than one million commuters' attention, the project is a twofold art installation developed by curator Sharon Switzer, featuring a site-specific version of the newest edition of the NFB's HIGHRISE project: a multi-year, multi-media, collaborative documentary experiment about the human experience in global vertical suburbs. This material imagines the beautiful transformation of a rundown Toronto highrise tower, with landscapes inspired by its inhabitants.

NFB's HIGHRISE/ONE MILLIONth TOWER on the TTC can be found across Toronto's subway system, as a series of specially designed subway platform posters in 59 stations, and 30-second animated videos that play every 10 minutes all day on the entire network of Pattison Onestop screens.

ONE MILLIONth TOWER, is an NFB documentary set in an HTML5 virtual landscape, that re-imagines the urban landscape, using the magic of cinema, architecture, animation and cutting-edge open-source web technology to transform a dilapidated highrise neighbourhood into a vibrant resident-led community.

Where to find HIGHRISE/ONE MILLIONth TOWER
http://highrise.nfb.ca/onemillionthtower

National Film Board: www.nfb.ca
Art for Commuters: www.art4commuters.com
Pattison Onestop: www.onestopmedia.com

Marie Nazar, Pattison Onestop arts publicist - 416-762-7702 or [email protected]
Jennifer Mair, NFB publicist - 416-954-2045