Torrid, The Hottest Plus Size U.S. Fashion Brand, Expands Internationally Into Canada Opening Its First Store In Toronto's Eaton Centre On September 1

TORONTO, Aug. 25, 2015 /CNW/ -- Fashion brand TORRID, the fastest growing retailer in the U.S. for young women sizes 12 to 28, announced the opening of its first store in Canada today. The Torrid store will open in the new wing of Toronto Eaton Centre on September 1, 2015. As one of Toronto's most popular shopping destinations, it is the perfect location to mark Torrid's entrance into the Canadian market.

The brand, which currently ships to over 150 countries, has a significant online customer base in Canada, but this will be its first brick-and-mortar store in the country. Torrid's global expansion is a testament to its success empowering women of all sizes to "wear what you love" with no apologies. Later this fall, the brand will take its sexy, edgy fashion and body-positive message to three other locations in Toronto, for a total of four stores in this market.

"The vibrant Canadian market is the perfect fit with our expansion plans," said Lisa Harper, Torrid CEO. "We have a robust online business there and it makes perfect sense for our first international store to open in Toronto. We're delighted!"

The 2,500 sq. ft. store will be the first in Eaton Centre to exclusively carry plus-size fashion designed and fit on women who wear sizes 12 to 28. It will launch alongside 23 other retailers as part of the mall's new Level 2 expansion.

Torrid will celebrate its debut with a Grand Opening event on Tuesday, September 1, from 10AM–5PM, hosted by top models and Torrid brand ambassadors Philomena Kwao and Georgina Burke. Also attending will be popular Canadian fashion influencer and blogger Karyn Johnson of Killer Kurves.

The special guests will style three lucky winners in head-to-toe Torrid. The first 100 customers in line will receive a mystery Torrid gift card valued up to $100 and the first 200 shoppers who spend $75 or more will receive a Torrid swag bag filled with goodies. Customers who attend the event and tag a picture on Instagram with #TorridHeartsToronto #Sweeps will be entered to win a $250 gift card.

EVENT DETAILS

Torrid, Plus-Size Fashion Brand
Grand Opening Celebration
Toronto Eaton Centre
Level 2

Tuesday, September 1, 2015

10AM–5PM

220 Yonge St, Toronto, ON M5B 2H1

Hosted by Torrid's Top Models Philomena Kwao and Georgina Burke

Fashion influencer Karyn Johnson of Killer Kurves will also attend

Wardrobe giveaways and styling by our special guests

#TorridHeartsToronto

ABOUT TORRID
Torrid designs and retails on-trend fashion apparel, accessories, shoes, swimwear and lingerie for young, stylish women sizes 12 to 28. Its exclusive collections inspire them to feel sexy, confident and downright irresistible. Torrid has over 287 stores across the country and online at torrid.com. Find Torrid on Facebook (Facebook.com/Torrid), Instagram (@Torridfashion), Pinterest (Pinterest.com/Torridfashion), Twitter (@Torridfashion) and YouTube (YouTube.com/Torridfashion).

#TorridInsider

ABOUT TRACY PAUL & COMPANY, INC.
Tracy Paul & Company (TP&Co) is a full service brand development agency. Specializing in Creative Marketing, Public Relations, Special Events, Content Creation and Documentary & Digital Production, TP&Co maintains a focus on developing brands within the Luxury, Lifestyle, Fashion, Design, Tech, Health & Wellness based sectors. TP&Co prides itself on having a global reach while maintaining a boutique environment. For over 17 years, TP&Co has been successfully building, launching and creating effective strategies for brands to increase equity and advance to the next position.www.tracypaul.com

Press Contact:
Tracy Paul
Tracy Paul & Company, Inc.
[email protected]
212-741-5459

Photo - http://photos.prnewswire.com/prnh/20150820/260083

Photo - http://photos.prnewswire.com/prnh/20150820/260084 

SOURCE TORRID