Torstar to be exclusive Canadian partner for Madwire, LLC
Sales and marketing software aims to help small- and medium-size businesses
TORONTO, April 15, 2020 /CNW/ - Torstar Corporation announced today it has signed an agreement with Madwire, LLC, a Colorado-based software company, to be the exclusive partner in Canada of its innovative sales and marketing software for small- and medium-size businesses.
Through its proprietary technology Marketing 360™, Madwire helps small and medium business owners to manage and grow their businesses with a suite of powerful and easy-to-use technologies, all in a single platform known as Marketing 360™. Torstar plans to offer Madwire's innovative software to its roster of approximately 30,000 small- and medium-sized clients.
This agreement is the latest in a growing series of transformation initiatives at Torstar targeted at improving and launching digital products for consumers and clients, supported by investments in new digital platforms, new digital partnerships and first-party data capabilities.
"Madwire is a leading technology and marketing services provider for small and medium businesses, providing integrated digital services to thousands of global clients," said Pary Bell, Torstar's Senior Vice President, Commercial Products and Sales Operations.
Madwire, which was founded in 2009, has been recognized seven years in a row as one of the fastest-growing companies in the U.S. by Inc. 500 and been ranked the #1 Best Place to Work by Glassdoor in the U.S.
JB Kellogg, Madwire's Co-Founder and Co-CEO, said Madwire is "excited to continue our partnership with Torstar after a successful pilot. Our award-winning software proved to be powerful and drive great results in the Canadian market. This partnership will further enable us to help businesses grow."
Under the agreement, Torstar will have exclusive access to Madwire's proprietary Marketing 360™ software and Madwire's marketing capabilities across Canada. The partnership will allow Torstar to expand the suite of products that it offers to small- and medium-size businesses.
Functionality ranges from "do-it-yourself" to a fully managed service supported by a team of marketing professionals with deep industry expertise.
Madwire's innovative solution includes online payments and invoicing; website development and management; lead collection and email marketing; customer relationship management; reputation management; content marketing and search engine optimization; social media management; and multi-channel advertising.
A number of Torstar's clients in the Greater Toronto Area who participated in a recent pilot project offered in collaboration with Madwire experienced strong results, with consumer response metrics up during the test.
For more information, visit marketing360.ca.
About Torstar Corporation:
Torstar Corporation is a broadly-based media company listed on the Toronto Stock Exchange (TS.B). Its businesses include the Toronto Star, Canada's largest daily newspaper, six regional daily newspapers in Ontario including The Hamilton Spectator, and more than 70 weekly community newspapers in Ontario; flyer distribution services and digital properties including thstar.com (with local editions in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Ottawa and Halifax), wheels.ca, toronto.com, save.ca, a number of regional online sites and eyeReturn Marketing. It also holds a majority interest in VerticalScope, a North American vertically-focused digital media company.
About Madwire, LLC:
Madwire, LLC, is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire's brands – Marketing 360™, Websites 360™, SpaceCraft™ and Top Rated Local™ – enable SMBs to do everything from building a website to accepting payments, managing leads and customers, appointments, online reviews, social media, business listings, content marketing, multi-channel digital advertising campaigns and more. Madwire was founded in 2009 with the mission of enriching communities by helping small businesses grow. Madwire is headquartered in Fort Collins, Colorado, with an additional office in Austin, Texas.
SOURCE Torstar Corporation
Bob Hepburn, Director, Communications, Torstar Corporation, 416-869-4947, [email protected]
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