Towers Watson Data Services Releases 2009/2010 Canadian Survey Report on
Sales & Marketing Personnel Compensation
- Short-term incentive awards were most prevalent in the Durable Goods Manufacturing Sector. - Sales and marketing personnel in the Atlantic Provinces received the highest average short-term incentive payment among the provinces surveyed.
The data are based on the responses of 271 organizations encompassing 1,338 locations reporting data on 14,983 incumbents. Data are presented on a total of 39 geographic areas and 95 industry classifications.
Bonus/Profit Sharing/Commission Trends
Bonus and/or other cash compensation averaged 17.8 percent of salary for all salary levels combined, with an average of 52.1 percent of sales and marketing personnel receiving a payment. Within the six salary level distinctions reported, the percentage of employees receiving short-term incentives varied by more than 40 percentage points - 75.3 percent of employees earning
In terms of industry, the largest short-term incentive awards were paid to 50.7 percent of employees working in the Durable Goods Manufacturing Sector, averaging 19.7 percent of salary, followed by the Utilities and Energy Sector (68.4 percent of employees received an average of 19.1 percent of salary). Following closely behind was the Non-Durable Goods Manufacturing Sector, in which 56.3 percent of employees were paid an average of 19 percent of salary.
Employees in Ontario, British Columbia and
The 2009/2010 Canadian Survey Report on Sales & Marketing Personnel Compensation is available online, or as an online/printed report set.
About Towers Watson Data Services
Towers Watson Data Services (TWDS) is a leading provider of compensation, benefits and employment practices information to the global employer community. From offices around the world we solicit, analyze and publish an extensive library of online, printed and interactive survey reports. Our compensation databases are recognized worldwide as the most reliable source of current data for compensation planning.
Covering 97 countries across six continents, our data centers in the U.S.,
In addition to compensation surveys, TWDS publishes references that help HR practitioners attract, retain and reward exceptional employees. These guides cover a wide variety of subject areas, including variable pay, performance management and personnel policies on a local, regional and global basis.
For further information: Cherie Langevin, Towers Watson Data Services, Tel: (416) 813-4428, E-mail: [email protected]
Share this article