Toy maker leaps into action in support of Peel Region's 'Toys for Tots'
Program

LeapFrog hops into action after tractor-trailer theft

TORONTO , Oct. 13 /CNW/ - LeapFrog, the makers of innovative, technology-based educational products leapt into action this week after learning of the recent 'Toys for Tots' theft in Peel Region.

Upon hearing the news that hundreds of toys meant for children in need this Christmas were stolen from a tractor-trailer in the Rexdale Boulevard, Martin Grove area, LeapFrog has stepped up to the plate, donating $5,000 worth of their toys to the program.

"This is a very important initiative that has been met with misfortune," says Glen Atkinson , Director of Marketing at Leapfrog Canada . "We want to help the Salvation Army and Peel Region Police recover some of the ground lost in this year's Toys for Tots program - and bring a smile to some very deserving faces on Christmas morning."

This is the second year in a row the Salvation Army has encountered loss with their toys drives. Last year saw $4 million worth of toys and other donations go up in smoke, after a fire destroyed their warehouse facility.

About LeapFrog:

LeapFrog is a leading designer, developer and marketer of innovative, technology-based educational products that make learning fun and engaging. With over 35 million educational platforms and almost 90 million interactive books and games in homes worldwide, theLeapFrog learning brand is trusted by parents, valued by teachers and loved by children around the world.

For further information: Erin Stewart, Harbinger, [phone] x.265, [email protected]