Toys"R"Us Canada to Host BEYBLADE Battle Tournaments on Saturday, October 6, 2012

In-Store Sign-Up Starts Friday, September 14, 2012

TORONTO, Sept. 7, 2012 /CNW/ - Corus Entertainment's Nelvana Enterprises, Hasbro, Inc. and Toys"R"Us Canada invite BEYBLADE fans across the country to participate in BEYBLADE Battle Tournaments on Saturday, October 6, 2012.

All Toys"R"Us locations (excluding Express stores) across the country will host in-store BEYBLADE battle tournaments with each store's champion entered for a chance to win an exclusive grand prize including a custom animation cel from a BEYBLADE artist, a $1,000 Toys"R"Us shopping spree and more!  Additional prizes for first through fourth place include an assortment of BEYBLADE tops and licensed merchandise.

Pre-registration is limited to 32 participants per store and will be available at all Toys"R"Us locations (excluding Express stores) nationwide, starting Friday, September 14. For additional prizing details, a complete store list, participant age requirements and full contest rules and regulations, visit www.toysrus.ca/beyblade starting Saturday, September 8, 2012.

BEYBLADE is a modern battling tops system inspired by traditional Japanese battling tops called "bei-goma".  Since its relaunch in 2008, Hasbro and TOMY have sold over 150 million tops worldwide.

BEYBLADE is also a hit TV series from Nelvana and d-rights, Inc.  The most recent season to air, BEYBLADE:  Metal Fury, is part three of the BEYBLADE saga and features 39 half-hour episodes.  BEYWHEELZ is a new chapter in the franchise, with 13 half-hour episodes showcasing the new BEYWHEELZ toys.

BEYWHEELZ: Powered by BEYBLADE, launches on YTV on Saturday, September 8 starting at 11:30 a.m. ET/PT.

About Nelvana Enterprises

Nelvana is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."  Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About d-rights Inc.

d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world's biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.

About TOMY Company, Ltd.

TOMY Company. Ltd. is a global force in toys, infant & children's merchandise and entertainment, offering dreams and excitement to children and adults the world over. The company manufactures products based on its own brands which include BEYBLADE, TRANSFORMERS, TOMICA, LICCA, PLARAIL, ERTL, JOHNNY LIGHTNING, TREENA & FRIENDS, TOMY, FIRST YEARS, LEARNING CURVE, JJ COLE COLLECTIONS, and TAKE & TOSS.  TOMY also produces and/or sells products under licensed brand names such as DISNEY, POKÉMON, CHUGGINGTON, THE GAME OF LIFE, MONOPOLY, DUEL MASTERS, THOMAS & FRIENDS, JOHN DEERE, DINOSAUR TRAIN, LAMAZE, AMERICAN RED CROSS, GUMDROP and ZIPLOC. More info available at www.takaratomy.co.jp  © 2012 TOMY and/or TOMY's license partners. All Rights Reserved.

SOURCE: Corus Entertainment Inc.

Diana Pitt
Publicist, Nelvana Enterprises
416.479.6678
[email protected]