Trades, Scoops, Steals & Deals - Anytime, Anyhow, Anywhere: Sportsnet Presents HOCKEY CENTRAL Trade Deadline, April 3

- 10 hours of live Trade Deadline coverage across Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, and Sportsnet Mobile App -

- Sportsnet's Strategy Room returns with Marek, MacLean, Lawton, Keenan, Smith & Potvin -

- HOCKEY CENTRAL Trade Deadline Preview Show preps fans for the big day on April 2 -

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Hashtag: #TradeTracker

Media Interviews: Sportsnet talent are available to discuss all things NHL & Trade Deadline

TORONTO, March 28, 2013 /CNW/ - With Jarome Iginla officially off the trading block, will Roberto Luongo or Marian Gaborik be next? Big names call for big rumours, big trades and big coverage. With six days remaining until the NHL Trade Deadline, Sportsnet is gearing up to deliver the country's most comprehensive and informative NHL Trade Deadline coverage with HOCKEY CENTRAL Trade Deadline Presented by Coors Light - across television, digital, radio and print - on Wednesday, April 3.

Sportsnet's live, 10-hour HOCKEY CENTRAL Trade Deadline national broadcast kicks off Wednesday, April 3 at 8 a.m. ET / 5 a.m. PT on Sportsnet East, Ontario, West and Pacific, and at sportsnet.ca on desktop, mobile and tablet. Fans can also connect to all things Trade Deadline at Sportsnet by listening to Sportsnet 590 The FAN and Sportsnet 960 The FAN, following Sportsnet's personalities on Twitter, joining Sportsnet's fan page on Facebook and checking out the March 28 issue of Sportsnet magazine.

From now through to NHL Trade Deadline Day and beyond, Sportsnet's best-in-class team of insiders, analysts, commentators and reporters keep fans on top of all of the latest trades, reactions and outcomes, and also preps fans for the big day with the HOCKEY CENTRAL Trade Deadline Preview Show on Tuesday, April 2 at 11 p.m. ET/8 p.m. PT on Sportsnet East, Ontario, West and Pacific.

Sportsnet's HOCKEY CENTRAL Trade Deadline coverage on all platforms will include:

Sportsnet -TV

• Sportsnet's 10-hour broadcast on April 3 will feature 32 of Canada's best hockey experts, sports writers, reporters and hosts - including Stanley Cup Champions, NHL GMs, coaches, executives and players, and award-winning journalists - delivering live breaking news, rumours, and instant 360° analysis of each transaction: 
• Main Set Panel: Host Daren Millard quarterbacks the day and will be joined by Marty McSorley, Damien Cox and Billy Jaffe
• Insiders Panel: Featuring leading trade-breakers Nick Kypreos, John Shannon, Scott Morrison, Mark Spector, Chris Johnston, and the Ottawa Sun's Bruce Garrioch
• Strategy Room: Host Jeff Marek discusses and debates all of the trades - as well as reminisces about some of hockey's most entertaining untold stories - with former NHL general managers Mike Keenan, Brian Lawton, Neil Smith, Doug MacLean, and former player Denis Potvin
• Canucks Panel: Host Don Taylor, alongside former Canucks and current analysts Garry Valk and Brad May provide a western perspective and talk all things Vancouver Canucks
• Radio Panel: Prime Time Sports host Bob McCown quarterbacks this panel bringing his unique outspoken and often critical perspective of Trade Deadline
• Puck Daddy Blogger: Greg Wyshynski is joined by Gord Stellick for entertaining and witty analysis throughout the day
• Connected Updates: Hazel Mae interacts with Toronto Blue Jays players ahead of their second home game of the season
• In addition, the following reporters will be on-location with each Canadian NHL team:
• Montreal Canadiens: Alyson Lozoff will be in Montreal, covering general manager Mark Bergevin's press conference. Tony Ambrosio will be with the team on location in Philadephia
• Ottawa Senators: Ian Mendes will be in Boston with the team
• Toronto Maple Leafs: Christine Simpson and Arash Madani will be live in Toronto, reporting from the Air Canada Centre and MasterCard Centre
• Winnipeg Jets: Shawn McKenzie is with the Jets in New York
• Calgary Flames: Roger Millions reports live from Calgary
• Edmonton Oilers: Gene Principe is with the Oilers in Calgary
• Vancouver Canucks: Dan Murphy and Craig MacEwen report on all the action from Vancouver

Digital - sportsnet.ca and Sportsnet Mobile app

• The newly-redesigned sportsnet.ca features:
• Trade Deadline Hub: Headlined by a live stream of the entire HOCKEY CENTRAL Trade Deadline broadcast, as well as a live Storify article that will highlight all the latest news, rumours and tweets from around the hockey world
• Trade Tracker: Lists all the confirmed trades from across the NHL and allows fans to vote on which team won each trade
• Twitter Tradar: Fans can follow all hockey-related Twitter trends across North America with a "heat-map" of tweets on NHL teams, players and more
• Fan Fuel: Hockey fans can voice their opinion on this page with blogs written by fans
• A team-by-team list of all pending restricted and unrestricted free agents who could be in play
• The newly redesigned Sportsnet Mobile app allows fans to follow the trades and up-to-the-second coverage latest news - whenever, wherever
• Available free for the BBZ10 from BlackBerry World, and for iPhone, iPad and iTouch on the App Store and in iTunes

Radio - Sportsnet 590 The FAN and Sportsnet 960 The FAN

• Sportsnet 590 The Fan (Toronto) schedule includes:
• Brady and Lang: Hosts Greg Brady and Jim Lang get the day started, analyzing potential trades beginning at 5:30 a.m. ET
• HOCKEY CENTRAL at Noon: Fans can get updated on their lunch break with a star-studded edition of the popular show, Noon ET
• Prime Time Sports: Host McCown provides post-deadline reaction, opinion and analysis starting at 4 p.m. ET
• Sportsnet 960 The FAN (Calgary) wakes up early to begin coverage of the big day at 6 a.m. MT, providing news, updates, and analysis until 8 p.m. MT.  Coverage includes:
• Trade Deadline Special: from 10 a.m. MT to 1 p.m. MT. Special guests Eric Francis, Brendan Parker and Peter Loubardias focus on the trades that will affect the Calgary Flames
• The Big Show:  Pat Steinberg and Ryan Leslie host the show live from the Scotiabank Saddledome from 1 p.m. MT to 7 p.m. MT

Print - Sportsnet magazine

• In the latest issue of Sportsnet, on newsstands today, HOCKEY CENTRAL experts break down the bigger names expected to become trade bait on April 3 and the top five teams to watch as the deadline nears. Also included in the issue, features editor Gare Joyce looks back on the day the St. Louis Blues nabbed Wayne Gretzky, proving anything can happen around the NHL's trade deadline

Join the Discussion
Fans are encouraged to be a part of the HOCKEY CENTRAL Trade Deadline Presented by Coors Light discussion by sharing their thoughts and opinions through Sportsnet's official social media channels listed below and by using the #TradeTracker hashtag.

Social Media Links
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About Sportsnet Sportsnet connects Canadian sports fans to their favourite teams and athletes, using five platforms: TV, Radio, Print, Online and Mobile. Sportsnet is Fuelled By Fans, and delivers storytelling on a local, regional, national and global level. The multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet magazine, Sportsnet Mobile and the Hockey Central app on iPad and Playbook.  Sportsnet is the Canadian leader in NHL and MLB television broadcasts and is home to 162 Toronto Blue Jays games, plus MLB Playoffs and the World Series.  Sportsnet is an official licensed broadcaster of the 2014 FIFA World Cup Brazil^TM and also offers an exciting sports lineup including the NFL, the Memorial Cup, Ultimate Fighting Championship^®, Grand Slam of Curling, IndyCar, the Rogers Cup tennis tournament, and extensive soccer programming including Barclays Premier League, UEFA Champions League, UEFA Europa League, MLS Vancouver Whitecaps FC, CONCACAF and Canadian national team matches for men and women.  Connected is the network's nightly news program, providing regional and national coverage of the day's events in the world of sports.

SOURCE: Sportsnet

Media Contacts
Jennifer Neziol, [email protected], (w) 416.764.6361, (m) 416.275.9182
Sebastian Gatica, [email protected],(w) 416-764-6368, (m) 416-710-9953
Jennifer Cram, [email protected], (w) 416.764.6364, (m) 416.804.1683