Treat Your Tastebuds to Cruise - the Best Tasting Hard Seltzer on the Market
Former major league baseball player Russell Martin introduces sparkling hard seltzer for social, active consumers
MONTRÉAL, May 4, 2022 /CNW Telbec/ - Former major league baseball player Russell Martin and partners are proud to introduce Cruise Hard Seltzer, a powerful new addition to the ready-to-drink (RTD) category starting at only 100 calories. The premium sparkling alcoholic beverages, which offer unique and refreshing flavor combinations, were launched in Quebec and Ontario in April.
During the pandemic, instead of baking bread, Russell Martin decided to craft a hard seltzer for people with active, social lifestyles. He took inspiration from the sandy beaches of California, where he lived when he played for the Los Angeles Dodgers, and the spectacular sunsets in Florida, which he enjoyed during his years at Dunedin Blue Jays training camp. After perfecting his hard seltzer recipe over the course of nearly two years, Cruise Hard Seltzer was born. The aroma of refreshing tropical notes hits as soon as the can is opened and the flavors of ripe peaches and pears, and those of tropical mango paired with dragon fruit will make this the summer drink you keep coming back to. The smooth sipper has 4.7 percent alcohol and a mere 100 calories per 355ml can.
"There are a lot of hard seltzers on the market, but ours is different," said Russell Martin. "We waited, tasted, perfected, and learned from industry leaders. That patience and dedication to crafting the best seltzer on the market has helped us achieve our goal – Cruise Hard Seltzer is in my humble opinion the best tasting seltzer out there."
Cruise Hard Seltzer is available in Quebec liquor stores in a 4-pack of 355ml cans (peach-pear) and in Ontario liquor stores in 473ml single-serve cans (mango-dragon fruit). For more information, visit the SAQ and LCBO websites.
Cruise Hard Seltzer tastes like a year-long vacation and is made for people with active, social lifestyles. The brand was founded by Russell Martin, a former major league baseball player, who spent nearly two years conceiving, crafting and perfecting the recipe for his premium sparkling alcoholic beverage – an exciting new addition to the ready-to-drink category starting at only 100 calories per 355ml can. Cruise Hard Seltzer is currently offered in flavours of Peach/Pear in Quebec and Mango/Dragon fruit in Ontario.
SOURCE Cruise Hard Seltzer
Marika Mousseau, MMPR, E: [email protected], Ph: 778.951.7564
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