Tribal DDB Canada hires new creative director

Louis-Philippe Tremblay leaves New York to lead Tribal DDB Toronto

TORONTO, June 22 /CNW/ - Tribal DDB Canada, the integrated digital and interactive marketing arm of DDB Canada, is pleased to announce that Louis-Philippe (LP) Tremblay has joined the Toronto office as creative director to lead the agency's award-winning creative department.

"LP brings depth and breadth to the role having grown up in the digital space and rising to the top amongst leading integrated agencies around the world," says Andrew McCartney, managing director, Tribal DDB Toronto. "His greatest strength is his ability to champion inherently social creative ideas that generate strong brand engagement. This strength will benefit our clients through digital marketing campaigns and solutions that perform; driving strong results through consumer participation and sharing within their networks."

Previously, Tremblay worked at Wieden+Kennedy London, AKQA in San Francisco and Sid Lee in Montreal. Most recently he was with JWT in New York as creative director for global creative work on Microsoft. Tremblay has delivered world-class digital and social creative to a wide range of clients, including: Nike, Nokia, MGM Grand, X-box, Coca-Cola, Cirque du Soleil, Red Bull, Saputo and more.

"I wanted to be a part of the fully integrated offering that Tribal DDB and DDB Canada provides," says Tremblay. "They're one of the most respected agency networks in Canada and are known for delivering fun, clever and highly effective work. On top of that, they've attracted a team of really smart, creative people, without egos, and that's just my style."

Well recognized for his work, Tremblay has garnered awards from international and domestic shows such as Cannes Lions, One Show Pencils, Communications Arts and the Digital Marketing Awards.

About Tribal DDB Canada

Established in 2001, Tribal DDB Canada (www.tribalddb.ca) is the integrated digital and interactive marketing group of DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Tribal DDB Canada provides clients with effective digital solutions and creative Web strategies that build their brands online. It has offices in Vancouver and Toronto and is a member agency of the Tribal DDB Worldwide network, which has 56 offices spanning 36 countries throughout the Americas, Europe and Asia Pacific.

For further information: Paige Calvert, 604-608-4421, [email protected]