TRIVIAL PURSUIT ASKS WHO'S THE BETTER BET - YOU OR THE STARS OF YOUTUBE(TM)?

Online challenge kicks off Sept. 8 in connection with launch of the new TRIVIAL PURSUIT: Bet You Know It Edition

TORONTO, Sept. 15 /CNW Telbec/ - People have watched Gary Brolsma lip-sync and dance in his world-famous "Numa Numa" video more than a billion times since it was first posted to the Internet in 2004. But, how do you think he would do in a game of TRIVIAL PURSUIT? The star of the video is joining a cast of YouTube stars for an online TRIVIAL PURSUIT challenge to find out if the stars of YouTube, the world's largest online video community, can outsmart, well, everyone else.

Starting September 8, 2010, players are invited to visit www.youtube.com/trivialpursuit to participate in the TRIVIAL PURSUIT You vs. YouTube challenge to determine who's the better bet - YOU, the people's team, or the stars of YouTube. For the first time ever, visitors to the world's number one video sharing site can play an interactive game with the celebrities of YouTube to try their hand at the new betting game play of the brand new TRIVIAL PURSUIT: Bet You Know It game.

Just like in the new board game, players don't need to know the answers to win - what counts is if they bet correctly on whether or not their opponent will answer the question correctly. In the online game, players are first asked to answer three questions to earn chips. Then, they bet their chips on whether or not the YouTube star will answer the next question correctly. If players bet wisely - regardless of whether or not the star answer is correct - the points go to the global collective. If not, the points go to YouTube.

Joining Brolsma are more than a dozen YouTube sensations, including Harry and Charlie Davies-Carr of "Charlie Bit My Finger" fame (currently the No.3 most viewed video ever on YouTube), Michael Buckley from the "What the Buck?" show (currently the No.13 most subscribed to channel ever on YouTube) and Tay Zonday, best known for his original work, "Chocolate Rain," which has had more than 55 million views since it was first posted. Everyone has an inner genius when they play TRIVIAL PURSUIT. Find out which of the YouTube stars is a car expert, who is the life-long TRIVIAL PURSUIT player and who has a degree in Psychology.

"You vs. YouTube is an incredibly exciting innovation for TRIVIAL PURSUIT," said Jane Ritson-Parsons, Global Brand Leader for Trivial Pursuit. "We're excited that people can try the new TRIVIAL PURSUIT: Bet You Know It game online by betting on YouTube stars."

Join the conversation at www.Facebook.com/TrivialPursuit.

TRIVIAL PURSUIT: Bet You Know It Edition brings high stakes betting to trivia, giving each player a stake in their friend's every turn. As ever, answer one of 1,800 fresh trivia questions to win a wedge, or if you'd rather, use chips acquired throughout your game to purchase a wedge for that elusive category that has you stumped. On your friends' turns bet on the likelihood of them getting their question right or wrong. A correct bet will earn you more chips!

Questions in TRIVIAL PURSUIT: Bet You Know It Edition include contemporary topics such as Supermodels, Hot Dogs, Horror Movies, and Heavy Metal, in a variety of new formats like multiple choice and image-based questions to make each turn a unique experience. Play and discover your inner genius in a game where knowing your friends is just as valuable as knowing the trivia.

TRIVIAL PURSUIT: Bet You Know It Edition is recommended for two or more adults and is available at mass merchandise retailers for a suggested retail price of $29.99.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com (C) 2010 Hasbro, Inc. All Rights Reserved.

For further information: Marisa Pedatella, Hasbro Canada, T: 905.238.3374, E: [email protected]