Try Before You Buy... Canada's History Magazine (Formerly Known As The
Beaver) Debuts with Free 'Between the Covers' Offer

TORONTO, March 25 /CNW/ - In an effort to better meet the needs of its 350,000 readers, Canada's History is unveiling a major redesign that reflects the magazine's position as a national 'must read' for the 21st Century. The rebranding features editorial and design changes that will engage and entertain readers eager for thought-provoking, fresh and relevant Canadian stories. As part of this historic re-launch, Canadians can sample the inaugural issue with a free digital edition available at www.canadashistory.ca for a limited time only.

"In an increasingly online and fast-paced world, more readers are getting information from the Internet. Canada's History recognizes this fact and that's why our trusted and historic magazine will now be enhanced by and supported with a new, dynamic and engaging online portal," said Mark Reid, Editor-in-Chief. "At Canada's History Online, visitors will find plenty of opportunities to explore new research in history, to connect with schools and community initiatives, as well as offer reviews and ratings on history-related books, websites and travel destinations."

Deborah Morrison, President and CEO of Canada's History Society says, "We want Canada's History - both online and in print - to be destinations where everyone can see themselves reflected in the stories we tell, and feel welcome to contribute and share their own experiences with history and historic events."

Among the changes that strengthen Canada's History magazine & online portal:

    
    -  Take the Day Off - Flashback to some of Canada's most celebrated
       moments in history.

    -  Laugh Lines - A look at history through the often-biting, but always-
       humorous eyes of editorial cartoonists.

    -  Brush Strokes - Sorting the facts from fiction found in some of
       Canada's most famous historical artworks.

    -  '360 - 3-60' - an online feature that provides fast, informative
       videos on the people who are helping preserve, and make, history
       today.

    -  Video blog entries from Canada's History Editor-in-Chief Mark Reid.

    -  Audio podcasts that tell the stories behind our print and online
       features.

    -  Student blogs that offer real-life insights into the study of Canadian
       history.

    -  A special Kids' channel showcasing the efforts of some of the youngest
       and most talented historical researchers, writers and cartoonists you
       may ever hear about.

    -  History Idol - Up close and personal interviews with Canadian
       icons...Exclusively online.

    -  And last but not least...many more great stories of HBC History and
       Beaver Tales from 30, 60, and 90 years ago.

    Media are invited to Canada's History magazine re-launch party and online
       premiere on Thursday, March 25, 2010 at SHMOOZE (15 Mercer Street)
                            5:30 p.m. - 8:30 p.m.

                      Join your hosts for this evening:
                                 Don Newman
                      Deborah Morrison, Publisher & CEO
                         Mark Reid, Editor-in-Chief
                               And many more...
    

The inaugural issue of Canada's History is available in print on newsstands across Canada starting today. The magazine has a steady subscriber base of 50,000 and an estimated total readership of more than 350,000 Canadians. Follow the evolution of Canada's History magazine online at www.canadashistory.ca

About Canada's History Society

Canada's History magazine is published by Canada's History Society, a Winnipeg-based charitable organization founded by the Hudson's Bay Company to promote greater popular interest in Canadian history. The organization also publishes Kayak: Canada's History Magazine for Kids in French and English, and produces Canada's History Awards featuring the Governor General's Awards for Excellence in Teaching Canadian History and The Pierre Berton Award for achievement in popular media.

For further information: Mark Reid, Editor-in-Chief, Canada's History, Mobile: [phone], [email protected]; Nicole Harris, Maverick Media, Mobile: [phone], [email protected]