TSN and the Hockey Hall of Fame Extend Their Partnership with New 10-Year Sponsorship Agreement

- New partnership includes naming rights to the newly-named TSN Theatre along with broadcast rights to Hockey Hall of Fame events -

- HOCKEY HALL OF FAME INDUCTION CEREMONY airs live Monday, Nov. 12 at 7:30 p.m. ET on TSN2 -

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TORONTO, Nov. 9, 2012 /CNW/ - TSN and the Hockey Hall of Fame announced today they have reached an agreement extending their long-lasting partnership with a new 10-year sponsorship deal.  With this new deal, TSN is once again the official TV and radio broadcast partner of the Hockey Hall of Fame through to 2022.

TSN is one of the first three founding sponsors of the Hockey Hall of Fame with a relationship that began in 1993.

As part of the new 10-year agreement:

• The Hockey Hall of Fame's new state-of-the-art theatre will be branded as the TSN Theatre. The TSN Theatre will open its doors to the public this week with its first 3D theatrical film: Stanley's Game Seven.
• TSN becomes the presenting sponsor for the Hall of Fame NHL Media Awards.
• TSN holds the broadcast rights to all Hockey Hall of Fame events including the Hockey Hall of Fame Inductee Announcement, the Hockey Hall of Fame Induction Ceremony, and the annual Hockey Hall of Fame Legends Classic.

"While we like to say at TSN that 'hockey lives here', there's not a doubt that hockey's home is at the Hockey Hall of Fame.  We are absolutely thrilled to extend our long partnership with this institution so renowned for celebrating excellence in a game cherished by Canadians across the country," said Stewart Johnston, President of TSN. "We are looking forward to having millions of hockey fans visit the new TSN Theatre and to working with the Hall of Fame on many new initiatives over the next 10 years."

"Hockey Hall of Fame's growth, development and on-going success is built on strong corporate partnerships.  One of the first three founding sponsors to pledge financial and promotional support to the Hockey Hall of Fame relocation and expansion project in 1993, and recently renewed for a further 10 years, is TSN," said Bill Hay, Chairman and CEO, Hockey Hall of Fame.  "We are excited about our renewed partnership and the new TSN Theatre, which promises to be an integral entertainment hub here at the Hockey Hall of Fame for many years to come.  We thank TSN for their unwavering commitment and HHOF's mandate to preserve and promote the history of our great game."

Hockey Hall of Fame Induction Ceremony
The annual Hockey Hall of Fame Induction Ceremony airs live on Monday, Nov. 12 at 7:30 p.m. ET on TSN2 followed by the Hockey Hall of Fame Legends Classic at 9:30 p.m. ET. Hosted by TSN's James Duthie, this year's Hall of Fame inductees include Joe Sakic, Mats Sundin, Pavel Bure and Adam Oates.

Ongoing coverage of the Hockey Hall of Fame Induction weekend will air on SPORTSCENTRE, THAT'S HOCKEY, and on TSN Radio.

About the Hockey Hall of Fame
Established in 1943, the Hockey Hall of Fame ("HHOF") is a museum and place of entertainment offering state-of-the-art exhibits and multimedia presentations from its premises at Brookfield Place, Toronto, Canada.  Its mandate is to recognize and honour the achievements of individuals who bring special distinction to the game of hockey, and to collect, preserve and exhibit objects, images and resource materials connected with the game as it is played in Canada and throughout the world.

About TSN
TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events.  TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca.  Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

SOURCE: TSN

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