Two World-Class Brands Deepen the Partnership as Harman Flagship Store Moves in to the TCL Tower

SHENZHEN, China, April 26, 2015 /CNW/ -- On the morning of April 23, 2015, the TCL Tower in High-tech Industrial Park of Shenzhen, China welcomed a new tenant, the flagship store of Harman International in Shenzhen, which was officially opened in the TCL Tower with a ribbon-cutting ceremony. As its sister store, the TCL O2O flagship store was also set up the same day. TCL Corporation's Chairman Li Dongsheng and Harman International's Chairman Dinesh Paliwal attended the ceremony together, representing the start of a comprehensive partnership between the two corporations.

Li Dongsheng remarked during the ribbon-cutting ceremony that the two corporations had always maintained a deep collaboration, with substantial progress being made between Harman and TCL's four business areas including TV, cellphone, Tonly OEM, and O2O. Opened up at the same time, the two stores of TCL and Harman will partner as the world-class video and audio companies to bring the most advanced consumer electronic innovations to the local customers.  

As a globally leading audio and infotainment company, Harman develops and produces professional audio electronic products and infotainment systems for various markets, ranging from auto markets, consumer markets, to professional audio markets. Over the past few years, Harman has already established a strong partnership with TCL Corporation, a global manufacturer of smart products and provider of Internet application services. With the firm presence in TV and communications industries for years, TCL Corporation was the first TV manufacturer of China to engage in an all-round brand collaboration with Harman Kardon, a noted section of Harman International.  

The comprehensive partnership between TCL and Harman is mainly in the form of retail collaboration and product collaboration. In terms of retail collaboration, Harman plans to create an online flagship store bearing its name on TCL's e-commerce platform and identify TCL as its only e-commerce partner. Harman will also provide on-site product supports in 100 high-quality TCL stores. And in terms of product collaboration, Harman have been providing diversified product customization services for TCL products, as shown in the acoustics functions of TCL's H8800 curved quantum dot TV and Idol X3 cellphone launched this month. In addition, the JBL (a top brand under Harman) earbuds loved by audio purists all over the world are set to become the standard accessories for TCL phones. With any one of the TCL phones, the customers could be equipped with the purest audio and the ultimate audio & video experience whenever and wherever possible. 

"Providing products and services with the ultimate experience" is the TCL Corporation's vision and also an essential part of its transformation strategy--the "Double +" strategy (namely the "Intelligence + Internet" strategy and "Product + Services" strategy). Facing the challenges of the Internet era, TCL declares its insistence on the innovations of technologies and products, with its operation focus switched from merely products to user experience, which is to be illustrated through its keep-furthering partnership with Harman.

CONTACT: Marta Chen
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SOURCE TCL Corporation