Mercedes-Benz collaborates with high-end road bike manufacturer Argon 18 to create hyper-futuristic bikes
MONTREAL, July 3, 2018 /CNW Telbec/ - Mercedes-Benz and Argon 18, the Canadian high-end bike manufacturer, are proud to announce a multi-year partnership redefining performance mobility in an experience-driven age; Mercedes-Benz and Argon 18, leaders in innovative technology and user experience, offer products reflecting a German design philosophy and Canadian expertise in advanced bike technology.
State-of-the-art endurance models
The partnerships' first road endurance bike, the Mercedes-Benz Style Endurance Bike, will launch in Fall 2018. The silver frame bike and silver-black gradient saddle are in accordance with Mercedes-Benz design philosophy. The fork has a special shape, optimized for vibration absorption and control balance. The Mercedes-Benz Style Endurance Bike comes in two models: Ultegra and Ultegra Di2, available in six different sizes. The launch of a second variant, which will take the form of a performance oriented Endurance bike that will integrate both connectivity and performance software technology.
Mercedes-Benz believes in translating Argon 18's passion and cutting-edge cycling innovation into ground-breaking collaborative products. Martin Bremer, Senior Manager, Design Creation Brand Experience at Mercedes-Benz Style says, "The bike blends perfectly with our Sensual Purity design philosophy, a marriage of emotion and intelligence. The intricately-designed carbon frame, in conjunction with the Mercedes-Benz color scheme, provides dynamism even at a stand-still, thus creating an emotional connection between bike and rider. Perfectly integrated technical components represent our new partner's impressive ingenuity."
The future of mobility
"The four-year partnership merges Argon 18's vision of a connected-to-human smart bike with Mercedes-Benz's commitment to reinventing mobility. With Mercedes-Benz Style collaboration, we are laying the foundations for the next development stage a performance bike featuring our smart bike technologies and to dedication to developing innovative motorization system the brand has cemented its future in mobility technologies", says Gervais Rioux, president of Argon 18.
About Argon 18
Argon 18 bikes are proudly designed and engineered in Montreal, Canada. Established in 1989, Argon 18 bikes are the brainchild of Canadian Olympian and three-time National Champion Gervais Rioux – one of North America's most successful racers. Sophisticated, inventive and strikingly different, Argon 18 bikes are built around the cyclist, with handling, aerodynamics and human performance at the core of the design. Argon 18 bikes are sold in more than 80 countries and can be found on countless roads around the world. www.argon18bike.com
About Mercedes-Benz Style
Since 2010, Mercedes-Benz has created mobility, lifestyle and interior design products under the Mercedes-Benz Style label with the aim of pushing the brand's progressive design idiom and luxury standards to new frontiers. Mercedes-Benz Style products reflect the Mercedes-Benz design philosophy of Sensual Purity as an expression of Modern Luxury. All products feature emotional and intelligent design, high quality and fine materials finished to perfection.
For more information: www.media.daimler.com and www.mercedes-benz.com
SOURCE Argon 18
Bicom Communications, Virginie Doré Lemonde, [email protected], 514 779-7129; Argon 18, Christian Lafrance, [email protected], 514 971- 2992; Mercedes-Benz, Koert Groeneveld, [email protected], 49(0)711 17-92311; Mercedes-Benz Style, Lars Zeppenfeld, [email protected], 49(0)711 17-75834
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