United Way and Peace Collective Partner on Unignorable Collection

TORONTO, Nov. 29, 2018 /CNW/ - Today, United Way and Peace Collective launched their Unignorable capsule collection – a series of products that people can wear and use to raise awareness about the Unignorable social issues impacting local communities. Canadians are encouraged to visit showyourlocallove.ca to learn more and to purchase the Unignorable capsule collection.

The collection represents a powerful message and it includes a t-shirt, phone case and lunch bag:

• Phone Case: As the gateway to today's communication, smartphones have become a social necessity. They can also remind people of their lack of social connections and this loneliness can be dangerous. Help raise awareness of the issue of social isolation to strengthen United Way's support of more than 2,800 programs and services that unite communities and provide the sense of belonging that everyone deserves.
• Lunch Bag: Kids should be hungry to learn, not hungry for food. One in six children live in a household that struggles to put food on the table. Help raise awareness of the issue and strengthen United Way's support of services that alleviate the effects of hunger for one-million Canadians every year.

This capsule collection is the latest installment in United Way's Unignorable campaign – the charity's largest integrated public awareness campaign to date. The campaign is based on the fact that problems can't be solved if people don't know they exist. United Way wants to change that, so they partnered with the Pantone Color Institute™ to create Unignorable – a brand new colour developed specifically to highlight important local issues and bring attention to the millions of Canadians impacted by them. 

"Across Canada, people join the United Way movement to make their communities better for everyone," said United Way Greater Toronto President and CEO, Daniele Zanotti. "The partnership with Peace Collective will continue to help us drive awareness. Canadians can show their local love and let people know that local issues can no longer be ignored."

"We are honoured to work alongside United Way on the Unignorable collection," said Roman Hessary, Head of Growth, Peace Collective. "It was a natural fit – as a proudly Canadian brand – Peace Collective strives to support our local communities in any way we can, helping to provide the resources necessary to do so."

Full press release available here.

SOURCE United Way Centraide

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