Vancouver Art Gallery turns into field of yellow to support cancer fighters

VANCOUVER, April 9 /CNW/ - British Columbians gathered today wearing their badge of courage - the yellow daffodil pin - creating a field of yellow to support to people on a cancer journey.

"It was great to see the overwhelming support today," says Barbara Kaminsky, CEO, Canadian Cancer Society, BC and Yukon. "The field of yellow daffodil pins marks the beginning of a movement. It speaks to just how many people are touched by cancer. No one on a cancer journey is alone - the community and the Canadian Cancer Society are here for support."

The Vancouver Art Gallery was transformed into a field of hope by community members who joined together to help the Canadian Cancer Society, BC and Yukon, celebrate Daffodil Day.

By affixing a daffodil pin on the Field of Hope and adding a name in support or memory, people showed their support of those on a cancer journey in a daffodil-themed public art event to unite behind the cause.

Daffodil Day, marked by the wearing of the daffodil pin, is the newest part of the annual Daffodil month campaign, which raises funds for the Canadian Cancer Society, BC and Yukon. The daffodil pin campaign encourages British Columbians to unite behind those with cancer by donating and wearing an iconic yellow Daffodil Pin on April 9th. This is the inaugural year for the daffodil pin, which is expected to launch nationally next year.

Donations from every pin will be dedicated to supporting people living with cancer, funding research to outsmart cancer and preventing cancer before it starts.

The Canadian Cancer Society delivers caring, practical and personal support to people with cancer through the toll free Cancer Information Service; Cancer Connection one to one telephone peer support; Camp Goodtimes for children, youth and families; safe and supportive accommodation for patients during treatment; and, safe reliable transportation to treatment through the Volunteer Driver and Freemasons Cancer Car Program. For more information, visit www.daffodilday.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: or to arrange an interview with the Canadian Cancer Society, contact Laura Cropper, Hill & Knowlton, O: [phone], C: [phone], E: [email protected]; Catherine Loiacono, Canadian Cancer Society, BC and Yukon Division, O: [phone], C: [phone], E: [email protected]