VanillaSoft will be able to continue its growth and secure its place on the international stage

The Government of Canada awards $1 million in financial assistance to this Gatineau business

GATINEAU, QC, April 23, 2019 /CNW Telbec/ - Canada Economic Development for Quebec Regions (CED)

VanillaSoft Corp. is a highly innovative company in the information technology sector. To meet growing demand and develop new markets, it will receive a repayable contribution of $1 million from Canada Economic Development for Quebec Regions. With this financial assistance, VanillaSoft will be able to complete a project to improve its software platform and continue to grow and commercialize its product in new markets. 

The funding was announced today by Greg Fergus, Member of Parliament for Hull-Aylmer. More specifically, the Government of Canada's assistance will help VanillaSoft consolidate its technological advances, including the integration of artificial intelligence, and implement a marketing campaign in America, Europe and Oceania that will include promotional activities, webinars and social media advertising.

Founded in 2005, VanillaSoft offers a web-based software platform allowing sales teams to effectively target, prioritize and manage contacts with potential customers. The platform, better known in the industry as the Sales Engagement Platform, integrates communications by telephone, Voice over Internet Protocol (VoIP), email and text messaging.

The Government of Canada is committed to supporting innovative Canadian businesses. A driving force of the economy, innovation is the key to success because it generates growth that benefits both businesses and communities. This is why we are committed to ensuring that businesses are able to rely on adequate resources to create and market innovative products.

Quotes
"Digital technology is changing the way things are done around the world and providing companies with outstanding development opportunities. Not only is VanillaSoft helping the Outaouais region build a reputation as a leader in the field of artificial intelligence, but its expertise and the innovative technology it continues to import will allow it to create 30 jobs."

Greg Fergus, Member of Parliament for Hull-Aylmer

"Our government is laying the foundation for Canadians to become more competitive and succeed in the global economy. Today's investment in VanillaSoft is building on our competitive advantages by supporting the company's marketing efforts in order to boost economic growth and create good, middle class jobs for Canadians."

The Honourable Navdeep Bains, Minister responsible for CED

"We are pleased to be able to rely on CED as a partner in our growth. Our platform is already helping thousands of salespeople better manage their prospecting activities and increase their sales. With CED's help, we will be able to expand our marketing efforts to raise VanillaSoft's profile on the international stage and help even more customers improve their sales processes."

David Hood, President and CEO, VanillaSoft Corp.

Quick facts
Today's announcement was made on behalf of the Honourable Navdeep Bains, Minister responsible for the Innovation, Science and Economic Development portfolio, which is made up of 17 federal departments and agencies, including CED and the other five regional development agencies.

The funding was awarded under CED's Regional Economic Growth through Innovation program. This program targets entrepreneurs who leverage innovation to grow their businesses and make them more competitive, as well as regional economic stakeholders who help create an entrepreneurial environment conducive to innovation and inclusive growth in all regions.

For more information on CED and its priorities, consult the 2018-2019 Departmental Plan or visit www.dec-ced.gc.ca.

For 50 years now, the Government of Canada has been actively participating in regional economic development in Quebec: half a century of concrete action dedicated to the development of the regions and local businesses.

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SOURCE Canada Economic Development for Quebec Regions

Media Relations, Canada Economic Development for Quebec Regions, Tel.: [phone], Email: [email protected]