Beauty Trendsetters – get that glass skin glow.
TORONTO, March 21, 2019 /CNW Telbec/ - Korean born VDL Cosmetics, part of LG Household and Healthcare, which includes Fruits & Passion, Belif and The Face Shop, is expanding their foothold in the Canadian cosmetics market with the launch of their first flagship store in Toronto's Queen West neighborhood.
Since 2012, VDL has paired the experience of world class makeup artists with trailblazing technology to bring Korean products to the forefront of the beauty industry. In Canada, celebrity makeup artist Martin Younan works hand-in-hand with the brand to ensure VDL products help consumers achieve cutting-edge trends and elevated looks. "I've been visiting Korea for years now and having VDL here in North America is beyond exciting. They are a brand that truly delivers high-quality ingredients, innovation and performance unlike any other makeup brand out there." says Younan. With cult-favourite products including the cube-edge lipsticks and radiant skin illuminators (Lumilayer Primer and Lumilayer Primer Fresh), VDL goes beyond standard beauty mechanics with the aim to change the face of the beauty industry.
- Lumilayer Primer - this glow getter staple is a mixture of multi-colour pigments with VDL's signature unique violet pearl solution. This luminous lacquer delivers dimensional, glowy, glass skin results – amplifying any beauty look. The Lumilayer Primer is the must-have product for achieving Korea's signature glass-skin look. The glass skin look is dewy and moisturized; this is what VDL Cosmetics is especially known for.
- Expert Lip Cube – This chic bullet was designed to provide a perfect, clean application fitting the curves of your lips. The formula's colour-fit veil powder controls excess oil and enhances pigment adherence – lasting up to 12 hours of wear-time. This was the first-ever square shaped lipstick to launch in Korea.
- Expert Metal Cushion Foundation - This hero product includes a hygienic metal plate that helps prevent bacteria build-up and product dry-out. The plate itself also acts as a mixing surface, allowing users to combine their primers with their foundation like a true pro. To use, simply take your applicator and gently push down on the metal plate until a sufficient amount of product is dispensed.
For the past five years VDL Cosmetics has been an official partner of Pantone™, creating vibrant and innovative collections inspired by the Pantone™ Colour of the Year. The 2019 limited edition Living Coral range consists of beautiful velvet matte lipsticks, a vivid eyeshadow palette containing 12 pigments and a brush set – amongst other eye-catching products. To celebrate the launch, the brand will be hosting an interactive pop-up shop at the CF Toronto Eaton Center – offering special prizes and engaging activities, taking place from April 8-14. The collection is set to officially launch on April 1st and will be available in-store for preview in March. Select items from the collection are currently available online at ca.naturecollection.com.
ABOUT VDL Cosmetics:
VDL, which stands for Vivid Dreams come to Life, is a global cosmetic brand originally from Seoul, South Korea. Korean consumer goods powerhouse, LG Household & Health Care Corp founded the cult-favourite beauty brand in 2012. Having successfully expanded to China, Singapore, Hong Kong and Saudi Arabia, VDL is now breaking into North America for the first time. VDL's mission is to create vivid and vibrant products, providing something for beauty lovers and dreamers of all kinds.
SOURCE VDL Cosmetics
For additional information on VDL Cosmetics, please contact: Ruth Goudie, Vice-President [email protected], 415-506-5000 x 202; (QC) Felix Lorrain-Hamel, Account Executive, [email protected], 514.807-9578 x 104
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