Versatile, efficient vehicles drive Toyota Canada Inc. sales in March

Best ever March for Toyota Trucks, and Canadian-made RAV4, Matrix

TORONTO, April 1 /CNW/ - Canadians shopping for vehicles that combine maximum utility and versatility with tremendous fuel efficiency and emissions performance turned to Toyota and Lexus in March. Toyota Canada Inc. (TCI) today reported strong sales of 19,792 Toyota and Lexus cars, trucks and SUVs - up 24.5% from March 2009. This included 18,489 Toyota models (up 27.2%) and 1,303 Lexus luxury models (down 4.4%).

"We sincerely thank our customers for their continued confidence in our Toyota and Lexus brands," said Yoichi Tomihara, President of Toyota Canada Inc. "We are pleased that Canadians continue to turn to Toyota Canada, and embrace our full line up and our Canadian-made vehicles."

Even with strong January sales in 2009, in the first quarter of 2010, Toyota Canada sales of 41,684 vehicles outpaced the same period in 2009, up 14.8%.

About Toyota Canada

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus cars, SUVs and trucks, and Toyota Industrial Equipment. TCI's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

More information about Toyota is available at www.toyota.ca.

For further information: including a full list of media contacts, digital images and product details please visit media.toyota.ca