Video B-Roll available via CNW - Don Cherry donates to Kidney Car program

TORONTO, March 13, 2013 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  World Kidney Day - Don Cherry is donating his 1997 Yukon to The Kidney Foundation of Canada's Kidney Car program in support of organ donation. Don Cherry's daughter, Cindy, donated a kidney to her brother, Tim when he experienced kidney failure. The Kidney Foundation's Kidney Car program, which tows vehicles for free, provides a tax receipt to the donor and facilitates responsible vehicle recycling, resale or auction. The revenue from Kidney Car is invested in activities to help people living with kidney disease, such as peer support, innovative research and raising awareness of the importance of life-saving organ donation as a preferred treatment for kidney failure.

SHOT LIST:

• World Kidney Day vehicle donation from Don Cherry to The Kidney Foundation of Canada
• Interview with Don Cherry and Family
• Interview with Kidney Foundation of Canada spokespersons: Niloufer Bhesania, Past National President (volunteer) and donor to Kidney Car program; Susan McKenzie, National Director of Fund Development; Dave Cybulski, Ontario Manager of the Kidney Car Program

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WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=696
TIME OF POSTING:   2:45 PM EST
DATE OF POSTING:  14/03/2013
All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access.

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STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Irene Aguzzi
National Director, Communications and Marketing
The Kidney Foundation of Canada.
Office: 1-800-361-7494 | 514-369-4806, ext. 227
Mobile: [phone]
Email: [email protected]

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SOURCE: The Kidney Foundation of Canada

CNW VIDEO SERVICES, TORONTO [phone]