Video B-Roll available via CNW - Heart and Stroke Foundation's new smartphone app puts health at Canadians' fingertips

TORONTO, Sept. 18, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:

The Heart and Stroke Foundation, in partnership with Desjardins Financial Security, is launching a new free mobile app to help Canadians make important lifestyle changes that could add healthy years to their lives.

The 30 Days Mobile App gives users a customized risk profile showing the long-term impact of their daily health choices - then guides them to break bad habits and adopt a healthier lifestyle in 30 days or less.

This app was designed and developed by leading Canadian experts to empower Canadians with the information and support they need to reduce their risk of heart disease and stroke.

It helps users inventory their health and risk factors by completing a mini-assessment. They then prioritize the risk factors that are most important to them and highlight what motivates them most.

Every day the 30 Days Mobile App delivers a focused, easy-to-do challenge that channels the user's motivators, putting them on the path to a healthier lifestyle.

SHOT LIST:

Interviews: David Sculthorpe CEO, Heart & Stroke Foundation	Interviews: Ahmad Zbib Manager, Consumer eHealth, Heart and Stroke Foundation	Interviews: Shivani Goyal Student / App user
Interviews: Dr. Beth Abramson Cardiologist, Heart and Stroke Foundation spokesperson	Interviews: Theresa Boily Director, Marketing Desjardins Financial Security	Various B-roll - David Sculthorpe - 30 Day Mobile App - Exterior Desjardins Financial Security

WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=610
TIME OF POSTING:  12:01 AM EST
DATE OF POSTING:  Sept 19th 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access.

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
Jane-Diane Fraser; Heart and Stroke Foundation; 613-569-4361 ext. 273, or [email protected]

For assistance with Video On-Demand, please contact CNW at [email protected] or [phone].
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SOURCE: CNW Broadcast Services

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