Video B-roll available via CNW - Loblaw introduces Guiding Stars® nutrition navigation program to help shoppers make healthier choices

TORONTO, Sept. 19, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  Experts answer important questions regarding Guiding Stars® available exclusively at Loblaws^® banner stores in Ontario. Guiding Stars^® is an objective, nutrition navigation program that provides at-a-glance nutritional ratings for foods found in every store aisle. With Guiding Stars^®, foods are rated for their nutrition quality and can earn up to three stars based on a debit and credit scoring system.  Foods are credited for containing vitamins, minerals, dietary fibre, whole grains and omega 3 and debited for containing saturated fat, trans fat and added sodium or added sugars. The stars are displayed on the shelf tag associated with each food.

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WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=614
TIME OF POSTING:  Available now
DATE OF POSTING:  Sept 18 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact [email protected] for access.

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Video with caption: "Video: Loblaw introduces Guiding Stars® nutrition navigation program to help shoppers make healthier choice". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120919_C7668_VIDEO_EN_18081.mp4&posterurl=http://photos.newswire.ca/images/20120919_C7668_PHOTO_EN_18081.jpg&clientName=Loblaw%20Companies%20Limited&caption=Video%3A%20Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choice&title=LOBLAW%20COMPANIES%20LIMITED%20%2D%20Video%20B%2Droll%20available%20via%20CNW%20%2D%20Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choices&headline=Video%20B%2Droll%20available%20via%20CNW%20%2D%20Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choices

SOURCE: Loblaw Companies Limited

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