VIDEO B-ROLL AVAILABLE VIA CNW - Specialists answer important questions about the Guiding Stars® nutrition navigation program that helps shoppers make healthier choices without being influenced by brands or manufacturers

TORONTO, Oct. 12, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  Specialists answer important questions regarding Guiding Stars^® available exclusively at 44 Loblaws^® stores locations in Ontario. Guiding Stars^® is an objective, nutrition navigation program that provides at-a-glance nutritional ratings for foods found in every store aisle. With Guiding Stars®, foods are rated for their nutrition quality and can earn up to three stars based on a debit and credit scoring system.  Foods are credited for containing vitamins, minerals, dietary fiber, whole grains and omega 3 and debited for containing saturated fat, trans fat and added sodium or added sugars.  The stars are displayed on the shelf tag associated with each food.

SHOT LIST:

GS_Interview-Alexis:

• Alexis Williams, registered dietitian, Loblaw Companies Limited explains the Guiding Stars program
• Alexis Williams explains how to use the Guiding Stars program while shopping
• Alexis Williams explains what a food's star rating says about it

GS_Interview-Alison:

• Alison Duncan, professor, Human Health and Nutritional Sciences at the University of Guelph on how Guiding Stars was adapted for Canada
• Alison Duncan explains the Guiding Stars algorithm
• Alison Duncan on why she got involved with Guiding Stars
• Alison Duncan explains how foods without nutrition labels are rated in Guiding Stars

GS_Interview-Michael:

• Michael Lovsin, senior vice president, Health and Wellness, Loblaw Companies Limited explains Loblaw's commitment to health and wellness
• Michael Lovsin talks about how Loblaw stores support healthier lifestyles for Canadians
• Michael Lovsin explains how Guiding Stars simplifies healthier choices
• Michael Lovsin on how Guiding Stars works
• Michael Lovsin on why Loblaw is introducing Guiding Stars

Guiding_Stars_B-Roll:

• Mother walks down cereal aisle, checks nutrition ratings, speaks with Alexis Williams, registered dietitian, Loblaw Companies Limited about Guiding Stars
• Visual of customer in produce aisle buying tomatoes
• Visual of Guiding Stars signage on product tags
• Visual of baby food aisle
• Visual of produce area with large Guiding Stars signage
• Visual of Loblaws sign from outside of store
• Visual of additional cereal aisle, signage and baby food aisle

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TIME OF POSTING:  Available Now
DATE OF POSTING:  Available Now

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STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Loblaw Public Relations
(905) 459- 2500

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Video with caption: "Video: Loblaw introduces Guiding Stars® nutrition navigation program to help shoppers make healthier choice". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20121012_C6440_VIDEO_EN_19162.mp4&posterurl=http://photos.newswire.ca/images/20121012_C6440_PHOTO_EN_19162.jpg&clientName=CNW%20Broadcast%20Services&caption=Video%3A%20Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choice&title=Loblaw%20introduces%20Guiding%20Stars%26%23174%3B%20nutrition%20navigation%20program%20to%20help%20shoppers%20make%20healthier%20choice&headline=

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