Videology Survey Finds Canadian Video Viewers Are Hungry for QSR

Survey of Canadian Online Users Shows Those Who View Video Online Spend More at Quick Service Restaurants

NEW YORK, April 16, 2014 /CNW/ - In a recent survey conducted by Videology— one of the world's largest video advertising platforms— it was found that Canadian online video viewers, compared to non-online video viewers, are more frequent patrons of quick service restaurants (QSR).

Results from this study, presented in Videology's latest infographic "Video Viewers are Hungry for Quick Service Restaurants," show that respondents who watch videos online are 15% more likely to visit a QSR than those who do not watch videos online.

Here are some additional highlights from the survey:

• Online Video Ads Influence Consumers' Decision to Visit or Buy Items at QSRs - The survey found those who watch video were 31% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.
• Lunch and Dinner at QSRs Appeal to Online Video Viewers – Interestingly, video viewers are 27% more likely than non-video viewers to grab lunch at QSRs, and 18% more likely to purchase dinner, meaning marketers can utilize "daypart" targeting to reach these consumers.
• Online Video Viewers are Bigger Spenders – Those who watch video online are 40% more likely to spend over $25 at a QSR on a typical visit and 50% more likely to spend $10 or more.

To view the infographic, visit http://bit.ly/Q7Gkto. Infographics for the U.S. and the UK can be found by visiting http://bit.ly/Qem5Kf.

About Videology
Videology (videologygroup.com) is one of the world's largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in Baltimore, MD, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.

For more information, contact Michele Skettino at [email protected] or 212-231-7853.

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SOURCE: Videology

http://www.videologygroup.com

http://photos.prnewswire.com/prnh/20130108/NY37257LOGO