Viking Range, LLC Introduces New Brigade Brand Exclusively for Canada

GREENWOOD, Miss., April 4, 2013 /CNW/ - Viking Range, LLC, the originator of commercial-type ranges for the home, has introduced Brigade - its new brand of products made exclusively for Canada. Born from a distinguished lineage of innovative products that created a whole new category of kitchen appliances, Brigade brings the same power, performance and design integrity that passionate home chefs around the world have come to expect from the iconic Viking Range, LLC brand.

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A new Brigade website is also being launched in conjunction with the Brigade brand introduction. The website is being launched in English and a French version will soon be added. The new website can be viewed here: www.brigade.ca and includes such innovative features as a Color Selection Preview Tool and "Quote Your Brigade Kitchen".

Brigade is a term coined by renowned chef Auguste Escoffier to identify a system of commercial kitchen organization in which all responsibilities and tasks are clearly defined, similar to the structure of a military unit. The Brigade product line delivers just such precision and powerful performance to Canadian homes and home chefs who expect nothing less from their appliances.

The Brigade brand encompasses cooking, refrigeration, kitchen clean up, ventilation and outdoor products from Viking Range, LLC, the company that revolutionized the home kitchen when it introduced the first stainless steel commercial-type range certified for residential use in 1987. Brigade appliances feature industrial strength in a vast array of sizes, colors and configurations to make every conceivable kitchen design and cooking style a reality.

Handcrafted in Greenwood, MS, USA, and backed by an industry-leading 3 Year Signature Warranty, Brigade delivers the most comprehensive product line and the highest quality available in the Canadian market. Quality has a new name in Canada and that name is Brigade.

Viking Range, LLC originated ultra-premium commercial-type appliances for the indoor and outdoor kitchen, creating a whole new category of home appliances. Committed to innovative product design, unrivaled performance and peerless quality, Viking is headquartered in Greenwood, Mississippi, and is a subsidiary of The Middleby Corporation, a long-time leader in commercial kitchen technology. Viking residential appliances are recognized globally as the foremost brand in the high-end appliance industry and are sold through a network of premium appliance distributors and dealers worldwide.

For additional information or to locate a Brigade dealer in your area, please visit www.brigade.ca or call 888.845.4641.

VIKING Range, LLC products are sold under the BRIGADE brand exclusively in Canada.

SOURCE: Viking Range, LLC

Jane Crump, 662.451.4140 [email protected]

http://www.brigade.ca/consumer/index.jsp

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