Vitality Set to Double Vitamin and Supplement Line with Five New Products
Expands Current Line with Relax+ 120 Tablets for Stress and Sleep
Trading Symbol TSX.V: VPI
VANCOUVER, April 15, 2020 /CNW/ - Vitality Products Inc. ("Vitality" or the "Company") is pleased to confirm it's at full operations as an essential business and is working tirelessly to support retailers, distributors and consumers with delivery of vitamins and supplements to support the health and wellness of Canadians during COVID-19. In addition to the recent surge in consumer interest in preventative health, the Company is currently preparing to double its product line from five to ten products in Q2 (May - July 2020). The Company has hired additional staff in the last six months to support current and projected sales.
Vitality is in the final stages of production of the five new products and has started pre-sales with current retailers. The Company has spent the last 12 months developing new product formulations, applied for and received Natural Product licenses (NPNs) for the sale of new products in Canada, developed new labels and marketing materials, as well as filed with the FDA (Food and Drug Administration) for product sales in the United States.
Prior to the launch of the new products, Vitality is pleased to announce a new Relax+ 120 tablets size following the success of the 60 tablets size with consumers. Vitality Relax+ is an all-herbal, whole food supplement, free of melatonin, to support people through stress and insomnia. Relax+ provides nerve relaxation during daytime, releases muscle tension and supports a restorative natural sleep at night. Relax+ is available at retailers across Canada including Whole Foods, Healthy Planet, Alive Health and online at amazon.ca (https://www.amazon.ca/Supplement-Passionflower-Relaxation-Artificial-Preservatives/dp/B01MT35X7B/ref=sr_1_4?crid=UI19PM1QRC3B&keywords=vitality+relax&qid=1586921227&sprefix=vitality+relax%2Caps%2C205&sr=8-4), well.ca (www.well.ca) and at vitality.ca (https://www.vitality.ca/collections/featured-collection/products/vitality-relax-2).
The Company will continue to focus on supporting its staff, retailers and the good health of customers during COVID-19 and as we build forward. Vitality believes natural health is essential to support the maintenance of good health, immunity, restful sleep and good digestion for the absorption of nutrients. We are grateful to our retailers and customers during this time and as we build into a healthy future.
About Vitality
VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers. Manufactured locally in BC, and currently sold in over 600 stores nationally, the products are vegan, non-GMO and third party tested. Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online (at vitality.ca, well.ca and amazon.ca); evaluating, researching and developing new products for future distribution; and exploring new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
"Cheryl A. Grant"
__________________________________
Cheryl A. Grant, President & CEO
Forward-Looking Information
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SOURCE Vitality Products Inc.
Vitality Products Inc., Cheryl A. Grant, President and CEO, (604) 591-1322, [email protected]
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