WALK THE 'BOTTOM' LINE - Improving Profitability, Cash Flow Management Among
Top CFO Concerns, Finds Robert Half Management Resources Survey
TORONTO, May 25 /CNW/ - Financial executives have many issues on their minds, but managing expenses and cash flow top the list, a new survey from Robert Half Management Resources shows. Forty-four per cent of chief financial officers (CFOs) interviewed said controlling costs and improving profitability is one of their three most pressing concerns. Nearly one in four (24 per cent) cited cash flow management and debt equity financing as their chief worry.
The survey was developed by Robert Half Management Resources, the world's premier provider of senior-level accounting and finance professionals on a project and interim basis. It was conducted by an independent research firm and is based on interviews with more than 270 CFOs from a random sample of Canadian companies with 20 or more employees.
CFOs were asked, "Which of the following are your three biggest concerns as CFO?" Their responses*:
Controlling costs and improving profitability............................. 44% Cash flow management and debt/equity financing..................... 24% Creating and maintaining a strong technology infrastructure................. 18% Staff recruitment, training and retention.. 17% Establishing and maintaining internal control over operations................... 15% Managing growth............................ 15% Managing financial statement preparation and auditor relations..................... 11% Mergers and acquisitions................... 3%
*Multiple responses were allowed.
"Managing expenditures with a focus on profitability was a lesson learned during the downturn and continues to be a top priority for firms," said David King, president of Robert Half Management Resources' Canadian operations. "Ensuring there is ample cash flow to leverage emerging business opportunities will help companies position themselves for growth as the economy rebounds."
King added, "Many firms have been operating with lean teams for prolonged periods of time. While it is important to monitor expenses, companies must also ensure they have the right people on board to capitalize on promising initiatives."
About Robert Half Management Resources
Robert Half Management Resources is the premier provider of senior-level accounting and finance professionals to supplement companies' project and interim staffing needs. The company has more than 145 locations worldwide and offers online job search services at www.roberthalfmr.com. Follow Robert Half Canada on Twitter at twitter.com/RobertHalf_CAN.
For further information: Kristie Perrotte, (416) 350-2330, [email protected], www.twitter.com/KPerrotteRHI
Share this article