Walmart Canada Bets Big on Spider-Man™

• Dartmouth, Nova Scotia firm Ad-Dispatch selected to build interactive Spider-Man app for
  over 4,000 U.S. and Canadian Walmart stores
• Walmart Canada will carry over 100 Spider-Man products online and in-store

MISSISSAUGA, ON, July 10, 2012 /CNW/ - Spider-Man^TM fans are swinging into Walmart Canada this summer following the highly anticipated release of The Amazing Spider-Man on July 3. Walmart, Sony Pictures Home Entertainment and Marvel Entertainment have teamed up for an unprecedented partnership to offer customers the ultimate Spider-Man experience at Walmart Canada stores.

"We're thrilled to be the destination for all things Spider-Man," said Jeff Tate, marketing manager at Walmart Canada. "From DVDs to action figures and apparel, we've got just about everything for Spider-Man fans across the country."

Walmart Canada has also launched the "Web-Slinger" augmented reality mobile app. Built by Nova Scotia emerging technologies firm, Ad-Dispatch, for Walmart U.S. and Walmart Canada, this interactive app enables customers to take photos with a life-size 3D interactive Spider-Man and make him come to life in the Walmart flyer pages. Customers can then unlock game features by visiting multiple locations within the store while playing the app's web shooter game.

To play the Webshooter Game

Step 1: Download the app from iTunes App Store or the Google Play Store.
Step 2: View the Spider-Man image in the July 6^th-12^th Walmart flyer in the "Meet Spidey" mode to make him come to life in the flyer.
Step 3: Visit your local Walmart to take pictures with Spider-Man by using the "Meet Spidey" mode.
Step 4: Use the App's Webshooter game mode to save the world from the Lizard.

"We're thrilled to be working with Walmart Canada and Walmart U.S. on this project. Our team is very proud to be able to showcase the talent that exists here in Nova Scotia, on a global scale," said Jonathan Burns, vice-president of sales and managing partner at Ad-Dispatch.

"We're delighted to be able to introduce this new, interactive technology to our customers," said Zach James, director of category marketing at Walmart Canada. "We're continually striving to provide a better shopping experience for our customers, and this technology gives them the ability to experience Spider-Man at Walmart on a whole new level."

The "Web-Slinger" augmented reality mobile app and Spider-Man merchandise is available today.

A few featured items

Amazing Spiderman® 2-in-1 Digital Camcorder for capturing still pictures and movies -- $39.98
Amazing Spider Man - electronic figure with lights, sounds and a missile launcher -- $24.92
Spider-Man 3 starring Tobey Maguire, James Franco and Kirsten Dunst -- $5.00
Spider-Man 6V Electric Quad Racer - See www.walmart.ca for prices and availability
Spider-Man aqua shoes for infants - See www.walmart.ca for prices and availability

About Walmart Canada
Walmart Canada operates a growing chain of discount stores and supercentres with more than 330 locations nationwide serving more than one million customers each day. With nearly 90,000 associates, Walmart Canada is one of Canada's largest employers and is recognized by Waterstone Human Capital as having one of Canada's top 10 corporate cultures. Walmart Canada is focused on helping Canadian families in need. Since 1994, Walmart has donated and raised more than $160 million to Canadian charities and not-for-profit organizations.

About Ad-Dispatch
Ad-Dispatch is a North American leader in Augmented Reality development, building AR applications for mobile, online, live event kiosk and stadium big screen environments. Today, Ad-Dispatch has two divisions focusing on web video and radio production as well as Augmented Reality. Ad-Dispatch has twice been named to the list of Profit Magazine's 100 Fastest Growing Companies in Canada (2009 & 2010) as well Progress Magazine's Top 25 Fastest Growing in Atlantic Canada (2009 & 2010, 2011). President Nathan Kroll has been honoured with the BDC Nova Scotia Young Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year (Technology).

Alex Roberton
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