War Amps CHAMP's safety PSA with Argos to air during 100th Grey Cup®

OTTAWA, Nov. 22, 2012 /CNW/ - Losing part of her right leg in a lawnmower accident has given Zoe Gottwald, 6, a special interest in spreading The War Amps PLAYSAFE message to other children.  This Sunday, she will appear in a War Amps PLAYSAFE public service announcement during the 100^th Grey Cup®.  Joining her are Chad Owens and Chris Van Zeyl of the Toronto Argonauts. The PSA has been airing since Thanksgiving weekend on TSN's CFL game telecasts.

The PSA can be viewed on The War Amps YouTube channel at youtube.com/warampsofcanada. Also available for viewing is a short video just released by The War Amps featuring a glimpse behind the scenes of the filming of Zoe and the Argonauts.

Zoe was enrolled in The War Amps Child Amputee (CHAMP) Program shortly after her accident and is now using her experience to pass on the PLAYSAFE message to other children by riding on the Association's PLAYSAFE/DRIVESAFE float in parades and through this PSA.

"We are very proud of Zoe, the Toronto Argos, the CFL and The War Amps for the work they put into this important message," said Denise Roussel, Zoe's mother. "We truly hope it continues to educate the public to spread the PLAYSAFE message."

Toronto Argonauts Executive Chairman & CEO, Chris Rudge, commented, "Our team is pleased to partner with The War Amps to help spread their message of PLAYSAFE throughout Canada. Zoe is an outstanding ambassador and, once you have seen the public service announcement, I'm sure you will agree that Chad and Chris may have learned a move or two from this inspiring young lady."

For more than 30 years, The War Amps and the Canadian Football League^TM have shared a special tradition - the annual CFL PLAYSAFE PSA, saluting the League's support of The War Amps kids-to-kids safety program. Like all War Amps productions, the PSA is funded by corporate donations.

® Registered trade-mark of the Canadian Football League. ^TM  Trade-mark of the Canadian Football League

SOURCE: War Amps

To interview Zoe's family, contact Communications at 1 877 60MEDIA or  
[email protected]