Wary Canadians Can Now Shop Around Online for Financial Advisors

Know Your Financial Advisor launches AdvisorMatch - a free, easy-to-use, online tool to find the right financial advisor

VANCOUVER, April 4, 2012 /CNW/ - Edelman, the world's largest public relations agency, recently released its 2012 Trust Barometer report, finding that trust in the financial services industry is declining worldwide. Public perception has been negatively impacted by, among other things, the recent high-profile ponzi scandals and recession-induced investor frustrations.

In this climate, Know Your Financial Advisor (www.kyfa.com) - Canada's first and largest platform of financial advisors - has released AdvisorMatch, a free tool to help Canadians find the personalized financial advice they need.

AdvisorMatch compares individual investor preferences such as an advisor's age, gender, languages and specialties against a nationwide advisor database. It then provides a short list of advisors most closely matching the requirements.

"We've all heard the financial horror stories out there, so finding the right financial advisor is very important for an investor's peace of mind, and step one on the path to a trusting relationship" said Christian Gradley, CEO of KYFA.

"Solid investment advice has the power to impact a lifetime, and now there's a systematic way for the average investor to find a trusted, verified financial advisor rather than having to ask a friend for a referral or being assigned someone at a bank. With AdvisorMatch, we're proud to say Canadians finally have options."

Try the KYFA AdvisorMatch and start the search for your ideal financial advisor

About Know Your Financial Advisor (KYFA)
Know Your Financial Advisor, founded in 2009, is Canada's leading online platform connecting investors with financial advisors that best meet their needs. With more than 50,000 advisors listed, KYFA combines the nation's largest advisor directory with educational material and rich, easy-to-use tools.  KYFA is proud to be 100 percent independent and an advocate for transparency. Ready to find the right financial advisor? Visit KYFA today at www.kyfa.com or @knowyourfa.

Kyle Murphy, Marketing Campaign Manager

[phone] 

[email protected]