We Stand on Guard for Thee: Canadian Tire Congratulates Jonathan Toews and Sport Chek Congratulates Sidney Crosby on Hockey Gold

Canadian Tire and Sport Chek Donate $10,000 to Jumpstart Charities For Goals Scored by Crosby and Toews at Sochi 2014

Sponsored-Athletes Ensure 100 Canadian Kids Are Enrolled In Sports This Year

TORONTO, Feb. 23, 2014 /CNW/ - As premiere national partners of the Canadian Olympic Team, Canadian Tire congratulates Jonathan Toews and Sport Chek congratulates Sidney Crosby on their gold medal win for Canada's Men's Ice Hockey at the Sochi 2014 Olympic Winter Games.

In addition to joining the nation in applauding their medal winning performances, last month Canadian Tire and Sport Chek announced that they would also be opening up their wallets - pledging a $5,000 donation to Jumpstart Charities for each and every goal scored by the athletes in their qualifying games. Canadian Tire Jumpstart Charities is a national charitable program that has helped over 700,000 financially disadvantaged kids to participate in organized sport and recreational programs since 2005.

Proud supporters of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts are passionate about sports because it has been part of its DNA for 90 years. The Family of Companies has everything athletes of all skill and enthusiasm levels need to be involved in their favourite sport whether its families or friends playing together or athletes pushing themselves to new accomplishments.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, PartSource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, Pro Hockey Life, National Sports, S3 and Atmosphere), Mark's, Canadian Tire Financial Services, and Canadian Tire Jumpstart Charities. With nearly 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. More than 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. Canadian Tire Retail, Sport Chek and Sports Experts are proud to be Premier National Partners of the Canadian Olympic Team. For more information, visit Corp.CanadianTire.ca

About Jumpstart Charities
Canadian Tire Jumpstart Charities is a national charitable program dedicated to providing financially disadvantaged kids with the opportunity to experience the benefits of organized sport and recreation. With an extensive, national network of more than 332 local chapters, Jumpstart helps families in communities across Canada by covering the costs associated with registration, equipment and/or transportation.

Supported by the Canadian Tire Family of Companies, which includes Canadian Tire, Partsource, Gas+, Sport Chek, Atmosphere, Mark's and Canadian Tire Financial Services, Jumpstart has enabled nearly 700,000 Canadian kids to get in the game since 2005. For more information or to lend your support, visit Jumpstart.CanadianTire.ca.

SOURCE: CANADIAN TIRE CORPORATION, LIMITED

Carol Endicott
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Leah Gaucher
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