Webathon of Stars: Today's way to celebrate and support research on
children's diseases

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MONTREAL, Nov. 25 /CNW Telbec/ - Listen up, tune in and log on! Starting November 26, the Foundation of Stars will launch a major fundraising campaign across Quebec on the airwaves of the Astral Network. This major annual campaign will culminate in our Day of Stars event on Sunday, December 5, 2010 featuring the Webathon - fundraising in a new, innovative form starting at 11:00 AM. Be sure to join us by logging on to www.dayofstars.ca!!

This year, the Foundation is trying something new by partnering with the Astral Network and CTV Montreal. A province-wide 10-day radio, internet and television campaign will take place to help raise funds during the event. Our three spokespersons - Chantal Lacroix, Lori Graham and Suzanne Desautels - will be joined by many well-known radio hosts to encourage listeners in Quebec to support research into children's diseases by giving generously.

CTV Montreal - a Foundation of Stars partner for the past 34 years - will be supporting the campaign this year, both through on-air promotion and by providing hosts during the very first Webathon of Stars, a totally new form of fundraising telethon...on the web!

Day of Stars

In response to current trends and changes in people's TV viewing habits, the Foundation of Stars has decided to adapt its formula to today's technologies with the new Webathon of Stars.

You'll see the same spokespersons you've known and enjoyed before: Chantal Lacroix, Lori Graham, Suzanne Desautels, Mose Persico and Claudia Marques, to name just a few.

Many well-known performers such as Gino Quilico, Justin Jackson, Margie Gillis, Les Grands Ballets Canadiens, Les Belvederes, Minna Re Shin, Oscar Salazar Varela and Nico Archambault will also take part in this all-new event by taking the stage and encouraging everyone to give generously so that the many sick children in Quebec can receive the best possible care.

Short TV clips will round out the campaign on CTV Montreal, Canal Vie, Canal D and Série+ networks to encourage as many Quebecers as possible to take part in this new web event presented at www.dayofstars.ca or www.cjad.com/stars.

By mail, by phone or online: give generously!

During this period, numerous initiatives will be launched throughout Quebec to make it easy for everyone to give generously and help fund research into children's diseases.

You may find a letter in your mailbox reminding you about the importance of funding research. Besides the messages you'll be hearing on the Astral Network, there's a team of dedicated partners and volunteers taking calls from anyone wishing to donate. They'll also be making personal calls out to our circle of previous Foundation of Stars contributors. If you get a phone call anytime during the campaign, please remember to give generously!

"You know, a donation for research really does help save lives. So many families out there are waiting and hoping their children will be saved by new medical discoveries," says Foundation of Stars spokesperson Chantal Lacroix. "Thirty years ago, children who had leukemia or cystic fibrosis, or were born very prematurely, had a very low chance of survival. But today, thanks to research, they have a chance live a much better life. Please give generously for them and their families."

About the Foundation of Stars

The Foundation of Stars supports pediatric research in Quebec to give our children a chance to grow up healthy.

The Foundation of Stars is the most important source of non-governmental funding for pediatric research in Quebec. Since the first Telethon of Stars was broadcast in 1977, the Foundation has raised more than $62.5 million for research into children's diseases.

For further information:

Maryse Beaudry

Communications Advisor
Foundation of Stars
514-595-5730
[email protected]
www.foundationofstars.com