Westeel moves agency of record relationship to Think Shift

WINNIPEG, Sept. 16, 2013 /CNW/ - Think Shift Advertising has begun an agency of record relationship with Westeel Storage Solutions, one of Canada's leading manufacturers of steel storage products. A number of marketing initiatives are already underway with the aim of further elevating Westeel's brand and global presence.

The 108-year-old company has established strong roots in Western Canada, and plans on continued expansion into international markets - including the recent acquisition of Italian-based PTM Technology.

"In addition to their longstanding history in the Prairies, Westeel is an incredibly innovative and forward-thinking company," says David Baker, Think Shift CEO. "We're excited about this opportunity to help them build off that legacy and continue bringing their brand to the world."

"We're looking forward to working with Think Shift," says Ryan Baldwin, director of sales and marketing for Westeel. "With our solid market position and their knowledge of the changing agri-marketing landscape, we see a great opportunity for increasing our global reach."

Westeel, a division of Vicwest Inc., currently maintains five production facilities across Western Canada as well as operations in Spain, Italy and India, and exports to more than 30 countries worldwide. The company offers a variety of on-farm and commercial storage and grain handling systems for the agriculture industry as well as custom solutions for the petroleum and industrial sectors.

Think Shift is an interactive advertising agency that aligns brand, strategy and culture to help organizations create growth and profit.

SOURCE: Think Shift

Alex Varricchio, director of marketing, at [phone] ext.226 or [email protected]