Airline launches pricing experiment.
CALGARY, Nov. 7, 2014 /CNW/ - WestJet today announced it has lowered Econo sale fares on more than 15 city pairs by as much as 15 per cent as part of its strategy to provide lower fares to more Canadians. Today's announcement reinforces WestJet's commitment to being Canada's low-fare leader.
"When we introduced our first bag fee, one of our goals was to offer reduced fares," said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. "For 18 years WestJet has been the low-fare leader in Canada. This pricing experiment allows us to see if lowering sale fares stimulates more demand and fills seats that would have otherwise gone empty at departure. The outcome will determine if it makes sense to incorporate this change in how we price fares on a broader level."
"I would like to thank WestJetters for working hard to keep costs low so we can reinforce this core attribute of our iconic brand. WestJet continues to look for ways to balance a commitment to low fares while delivering a strong return to our shareholders," concluded Bob Cummings.
The new, lower fares are highlighted in the table below.
Details of the lowered sale fares are as follows:
| From | To | Air transportation charges (ATC) |
Total fees and taxes |
Total one-way price from* |
|
| Base fare | Other ATC | ||||
| Calgary | Fort St. John | $82.00 | $18.00 | $43.98 | $143.98 |
| Toronto | $150.00 | $23.00 | $47.63 | $220.63 | |
| Victoria | $95.00 | $18.00 | $44.63 | $157.63 | |
| Las Vegas | $84.00 | $7.50 | $88.91 | $180.41 | |
| Phoenix | $96.00 | $7.50 | $89.51 | $193.01 | |
| Los Cabos | $139.00 | $7.50 | $84.40 | $230.90 | |
| Edmonton | Vancouver | $86.00 | $18.00 | $44.18 | $148.18 |
| Fort St. John | Calgary | $82.00 | $18.00 | $31.38 | $131.38 |
| Vancouver | $86.00 | $18.00 | $31.58 | $135.58 | |
| Halifax | Toronto | $113.00 | $23.00 | $57.34 | $193.34 |
| Regina | Winnipeg | $59.00 | $12.00 | $32.03 | $103.03 |
| Las Vegas | $89.00 | $7.50 | $78.66 | $175.16 | |
| Ottawa | Las Vegas | $135.00 | $7.50 | $90.47 | $232.97 |
| Thunder Bay | Winnipeg | $79.00 | $12.00 | $19.88 | $110.88 |
| Saskatoon | Winnipeg | $59.00 | $18.00 | $32.33 | $109.33 |
| Las Vegas | $93.00 | $7.50 | $78.86 | $179.36 | |
| Toronto | Calgary | $150.00 | $23.00 | $58.79 | $231.79 |
| Halifax | $113.00 | $23.00 | $53.98 | $189.98 | |
| Winnipeg | $125.00 | $23.00 | $55.54 | $203.54 | |
| Phoenix | $127.00 | $7.50 | $87.81 | $222.31 | |
| Bermuda | $91.00 | $7.50 | $54.16 | $152.66 | |
| Kingston | $131.00 | $7.50 | $104.61 | $243.11 | |
| Montego Bay | $129.00 | $7.50 | $104.61 | $241.11 | |
| Nassau | $102.00 | $7.50 | $54.16 | $163.66 | |
| Port of Spain | $139.00 | $7.50 | $70.15 | $216.65 | |
| Vancouver | Edmonton | $86.00 | $18.00 | $33.68 | $137.68 |
| Fort St. John | $86.00 | $18.00 | $17.93 | $121.93 | |
| Honolulu | $148.00 | $7.50 | $87.04 | $242.54 | |
| Los Angeles | $73.00 | $7.50 | $77.86 | $158.36 | |
| Victoria | Calgary | $95.00 | $18.00 | $23.63 | $136.63 |
| Las Vegas | $79.00 | $7.50 | $67.66 | $154.16 | |
| Winnipeg | Regina | $59.00 | $12.00 | $37.28 | $108.28 |
| Saskatoon | $59.00 | $18.00 | $37.58 | $114.58 | |
| Thunder Bay | $79.00 | $12.00 | $38.28 | $129.28 | |
| Toronto | $125.00 | $23.00 | $41.13 | $189.13 | |
*Book by December 7, 2014 (11:59 p.m. MT) for travel until February 12, 2015. Blackout dates from December 17, 2014 to January 7, 2015. Offer limited and subject to availability. Canadian destinations: ^For Edmonton to/from Vancouver and Calgary to Toronto, travel between 4:00 a.m. to 9:00 a.m. and 6:30 p.m. to 11:59 p.m. For Winnipeg and Halifax to/from Toronto, travel between 4:00 a.m. to 8:00 a.m. and 6:30 p.m. to 11:59 p.m. For Calgary to/from Victoria, travel between 4:00 a.m. to 10:00 a.m. and 8:30 p.m. to 11:59 p.m. For all other advertised flights, travel at any time of the week where WestJet offers scheduled service. U.S. destinations: †For Saskatoon to/from Las Vegas, travel from December 1 to 31, 2014 and from January 2 to February 10, 2015. For Victoria to/from Las Vegas, travel from December 7 to 14, 2014 and January 1 to 18, 2015. For Ottawa to/from Las Vegas, travel on November 30, December 11 and 14, 2014. For Calgary to/from Las Vegas, travel from November 11 to 25, 2014 and January 3 to 13, 2015. For Regina to/from Las Vegas, travel from November 17 and 24, December 8 and 15, 2014 and January 3 to 26, 2015. For all other advertised flights, travel on any day of the week where WestJet offers scheduled service. Mexico and Caribbean destinations: ‡Travel on any day of the week where WestJet offers scheduled service. Seasonal start and end dates apply and are indicated in the booking flow. Advertised fares are based on non-stop flights unless otherwise specified. Fares on other days or times may be higher. Advertised taxes and fees for U.S., Mexico and Caribbean destinations can fluctuate based on exchange rate. Advertised fares only apply to flights marketed and operated wholly by WestJet, and are not applicable when travelling with our code-share, interline or other airline partners. Fuel surcharge between $22 - $45 per direction still applies to Air Miles™ redemption bookings. Seats at these fares are limited and may not be available on all flights. New bookings only. Non-refundable. Advance purchase required for Canadian and U.S. flights. Flights may not operate on certain days. All fares shown are one-way. Short flights within Canada may be operated by WestJet Encore Ltd. with Bombardier Q400 NextGen aircraft. Flights to Hawaii may be operated by Thomas Cook Airlines B757.
About WestJet
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods - even on seat sales. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2015 Best Employers in Canada (Aon Hewitt)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine)
2013 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)
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SOURCE: WestJet
Media contact:
Media Relations, 1-888-WJ-4-NEWS (1-888-954-6397), [email protected].
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