WestJet's #TartanTail takes flight

Airline marks upcoming service to Scotland with its own tartan

CALGARY, May 22, 2015 /CNW/ - Later this month, WestJet will launch service from Halifax, Nova Scotia, to Glasgow, Scotland, on board a special version of one of its Boeing Next-Generation 737-700 series aircraft adorned with a custom-designed WestJet tartan on its tail.

To mark the occasion of its first service to the United Kingdom, WestJet worked with the world's last dedicated hand-crafted tartan mill, D.C. Dalgliesh of Selkirk, Scotland, to design a commemorative tartan in the airline's distinctive blue and teal corporate colours. In addition to producing neck ties, cufflinks and scarves, WestJet also decaled two aircraft with the same tartan.

"We wanted to create something unique to celebrate our new service to Scotland and what could be more Scottish than creating our own company tartan?" said Lindsay Robertson, WestJet's Lead, Creative Services. "On top of that, decaling an aircraft was something fun that we knew our guests would enjoy and in fact, one aircraft is already in service across our network and creating a lot of buzz. We encourage anyone who sees it to take a photo and tweet with the hashtag #TartanTail."

WestJet's first flight from Halifax to Glasgow departs Halifax Stanfield International Airport at 10:45 p.m. on Friday, May 29, 2015. The daily, non-stop seasonal service runs until October 24, 2015.

WestJet launched its first transatlantic service in June 2014 between St. John's, Newfoundland, and Dublin, Ireland. The daily, non-stop seasonal service resumed on May 1 this year, six weeks earlier than last year. It concludes on October 23, 2015.

About WestJet
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit westjet.com.

Recent recognition includes:
2015 Best Employers in Canada (Aon Hewitt)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine and RewardsCanada.ca) 
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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SOURCE WestJet

Image with caption: "WestJet unveils its new #TartanTail, one of two Boeing Next-Generation 737s with a custom-designed tartan decal to mark the airline's new service between Halifax and Scotland launching May 29, 2015. Photo credit: Andy Cline (CNW Group/WestJet)". Image available at: http://photos.newswire.ca/images/download/20150522_C9416_PHOTO_EN_43462.jpg

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