Why a Toronto Grocer Opened its New Store in the Midst of a Pandemic
TORONTO, April 6, 2020 /CNW/ - Fresh City, Toronto's leading provider of organic, sustainable and seasonal fresh food, announced today that its new store at the corner of Bay & Gerrard is now open to serve the grocery needs of thousands of front-line workers at nearby hospitals.
The store, situated at the base of The Livmore building, has scaled back the offering in light of risks posed by the coronavirus pandemic.
Founder & CEO Ran Goel said "Our purpose is to create a better life through food. At this unprecedented time, we want to make it easier for hospital workers and nearby residents to have safe access to food. This location is steps away from five iconic hospitals and opening now is one way that we can thank the hospital staff for everything they are doing."
Fresh City is pleased to offer all hospital workers a 10% discount on grab & go fresh prepared items and single beverages. "It is the least we can do" said Goel "They are the ones who are putting themselves at risk and working overtime during this crisis. They are our #healthcareheroes."
Fresh City has opened with an assortment of fresh, organic produce, handmade and pre-packaged prepared foods, freshly baked bread & pastries from Mabel's Bakery, meat from The Healthy Butcher and drip coffee from Propeller Coffee. The store also features a natural health & wellness supplements section.
Exceptional sourcing standards is one of Fresh City's core values. They are committed to transparent sourcing of organic, sustainable and seasonal food from farmers, makers, and suppliers who make a positive impact on the local economy.
This new 5,500 square foot location will provide Torontonians a single destination for the best products that Fresh City, Mabel's Bakery & The Healthy Butcher have to offer. "After we beat COVID-19, customers can look forward to a Healthy Butcher meat & fish counter, as well as a Mabel's service counter where they can purchase soups, paninis and sandwiches, as well as salads, side dishes and meals by weight" said Goel.
This opening marks Fresh City's eighth location across all three brands under the company's umbrella. The open concept store was designed by Rochelle Moncarz of Snyder Architects and features a modern look with clean lines. Underground parking is available on site, making this bustling downtown location accessible to all.
ABOUT FRESH CITY
Fresh City, founded in 2011 by Ran Goel, is a city farm and retailer of farm-fresh, organic produce and prepared food. Each day they make locally and organically sourced meal kits and chef-inspired meals, salads, snacks and breakfasts from scratch. In late 2018 Fresh City acquired Mabel's Bakery, a popular bakery in Toronto, producing artisan breads and pastries. Shortly after, in early 2019, they acquired The Healthy Butcher, a pioneer in organic and 100% grass-fed beef. Fresh City runs Canada's largest commercial city farm in Downsview Park, and also farms at Baka on Highway 427. They have eight retail locations between the three brands. Fresh City delivers straight to customers' doors or to pick-up locations throughout the Greater Toronto Area. By bringing makers and eaters together, they are creating a better life through food.
Twitter/Instagram/Facebook: @FreshCityFarms
Hashtag: #BetterLifeThroughFood
SOURCE Fresh City Farms Inc.
images or interview opportunities please contact: Jenn Hay, CMO, [email protected]
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