Why Content Marketing's Really A Question of Marketing Your Content

TORONTO, Jan. 26, 2016 /CNW/ - Content marketing is a very hot topic at the moment and many companies are using it to drive their strategic corporate goals forward. It's an extremely beneficial activity to engage in, as each piece of content is a potential touch point to your audience. However, behind every great content marketing strategy, there must be an even better distribution strategy. If there isn't an actionable distribution plan, your content will simply sit on your website and no one will ever see it.

In a CNW published white paper, Why Content Marketing's Really A Question of Marketing Your Content, our experts share their tips on how to better market your content to ensure a successful campaign. These tips include:

• Knowing your Audience
• Always having a hook
• Keeping it simple and specific
• Including multimedia assets
• Always having a call-to-action

In addition to these tips, the white paper explores how you can bring them together into an actionable plan and create an effective content distribution strategy. If you are spending time and resources creating compelling, interesting content, you need to aggressively promote and distribute the content for it to have any effect.

With its portfolio of services and solutions, CNW can help you achieve your distribution goals by sharing, targeting and enhancing your content. To find out more about our services, click here.

For a more detailed look at each of the tips listed above and  to examine the simple steps CNW has created to ensure your content distribution plan is effective, download Why Content Marketing's Really A Question of Marketing Your Content. 

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "Learn four simple steps to devise your content marketing plan (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160126_C7843_PHOTO_EN_606122.jpg

Media Contact: Melissa Meyer, Communications Assistant, [email protected]