Why did the chicken cross the road? To help Tim Hortons lead in lunch

-Tim Hortons enters the hot chicken sandwich category with Tims Crispy Chicken Sandwich -

OAKVILLE, ON, March 17, 2014 /CNW/ - For Tim Hortons guests craving a warm and satisfying chicken sandwich for lunch, the wait is over. Today the company announces the newest addition to its lunch menu, the Tims Crispy Chicken Sandwich.

Made with tender seasoned white meat and breaded on the outside, the new Tims Crispy Chicken Sandwich is Tim Hortons' answer to the growing hot chicken sandwich category. According to NPD research, breaded chicken sandwiches are the most popular sandwich variety in quick service restaurants in Canada, making up nearly 19 per cent share of total sandwiches, and growing at nine per cent this past year alone.

"The new Tims Crispy Chicken Sandwich is another example of our commitment to menu innovation that meets the evolving needs and preferences of our guests," says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim Hortons. "Tim Hortons is Canada's top breakfast destination, and our goal is to become Canada's number 1 lunch destination, as well. In our most recent quarter, we surpassed competitor quick service restaurants with the highest share of lunch traffic. We have amazing loyal guests, and we will continue to bring them the menu items they want coupled with an excellent guest experience."

The Tims Crispy Chicken Sandwich is made fresh to order with breaded, seasoned white meat, lettuce, tomato and light mayo on a soft, bakery-style bun. The Crispy Chicken Sandwich is available at participating Tim Hortons restaurants across Canada starting at $4.99.

Tim Hortons is encouraging guests to show their excitement for the new Tims Crispy Chicken Sandwich by performing a dance - the Chicken Dance, specifically. Starting Wednesday, March 19, Instagram and Twitter followers will be invited to post a video of themselves doing the Chicken Dance, using the hashtag #CrispyChickenDance, for the chance to win a Tim Card to try the new sandwich. Fans can follow the Chicken Dancing fun on Twitter @TimHortons and Instagram @TimHortons using #CrispyChickenDance.

Tim Hortons Inc. Overview
(TSX: THI) is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 29, 2013, Tim Hortons had 4,485 systemwide restaurants, including 3,588 in Canada, 859 in the United States and 38 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

Image with caption: "Tim Hortons introduces its newest lunch menu item: the Tims Crispy Chicken Sandwich, a hot chicken sandwich made fresh to order with breaded, seasoned white meat, lettuce, tomato and light mayo on a soft, bakery-style bun, starting at $4.99. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140317_C5337_PHOTO_EN_37956.jpg

SOURCE: Tim Hortons

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