Why @drivesober?

TORONTO, May 15, 2012 /CNW/ - arrive alive DRIVE SOBER® launches Ontario's 24th annual sober driving campaign barbecue-style with Celebrity Chef Rob Rainford joining arrive alive DRIVE SOBER® members and stakeholders, police, community, public health, governments, and industry for the event.

The 24th campaign features three new Public Service Announcements including a social host message with Rob Rainford and one that touches on drugs and driving with Jose Calderon. Both celebrities volunteered their time. Several new radio spots have been released as well. Choose Your Ride messaging will continue through the summer via broadcasters and on bus backs. Arrive alive DRIVE SOBER summer students will attend 35+ days of events throughout the summer as well.

"With increases in traffic and in alcohol consumption during the summer months, drivers need to be extra vigilant to keep our fatality and injury rates going down", Al Reid, arrive alive DRIVE SOBER President; "We are grateful for the incredible amount of support we receive each year from broadcasters, and businesses with our efforts." he added.

Rob Rainford PSA: http://www.youtube.com/watch?v=i4H-nKOA2mE&list=UUhQBZ5Fm9-2I7-cckyPMeQA&index=1&feature=plcp

Jose Calderon PSA: http://www.youtube.com/watch?v=WlinyDeBvJo&list=UUhQBZ5Fm9-2I7-cckyPMeQA&index=3&feature=plcp

Thanks to sponsors and supporters: The Beer Store, Ministry of Transportation, Rob Rainford, Jose Calderon, RIDE Checks, SmartServe Ontario, CAASCO, Spirits Canada, Pirate Radio, Street Seen Media, Spenny, Creighton Doane, Cossette, TTC, Murray Newbigging Funeral Home, Diamond Taxi, Co-op Cab, Godson, Cancel Winter, Ontario Provincial Police, Toronto Emergency Measures Services, and Toronto Police Service and to all media for airing arrive alive DRIVE SOBER messages.

Anne Leonard, 416-578-4829