Wildpack Collaborates on Private Label Opportunity

VANCOUVER, BC, Oct. 19, 2021 /CNW/ - Wildpack Beverage Inc. (TSX-V: CANS) ("Wildpack" or the "Company") is pleased to announce it has developed and deployed a private label division initiated with the Blackstone District in Omaha, Nebraska, a historic district with multiple restaurants, bars and nightlife venues.

• The Blackstone District private label will be a transfusion seltzer for the 34 restaurants, bars, and hotel located in the Blackstone District
• Wildpack will provide end-to-end development and production services resulting in higher full-service margins relative to contract manufacturing
• Diversifying Wildpack's product verticals and highlighting another segment of the market that benefits from Wildpack's network middle market designed manufacturing capacity, namely strong retail brands with no beverage presence
• Enhanced diversity of Wildpack's customer base and growth opportunities

Wildpack's new private label mandate differs from its typical contract manufacturing because Wildpack will provide end-to-end supply chain services to the customer, rather than solely packaging their product.  This includes beverage development, ingredient sourcing, beverage production, packaging consulting, shipping, and logistics.

Sean P. Delaney, Vice President of Supply Chain said: "Private label arrangements reduce complexity and increase visibility while providing less customer intervention in the procurement process.  We have deep expertise in collaborating with customers allowing us to run with the end-to-end process, which drives to substantial efficiency through decreased transportation, lead-times and costs."

Private label arrangements represented 19.5% of the market in the United States in 2020.  The large top market contract manufacturers have benefited from private label mandates for a significant portion of their income.  Middle market retailers have been precluded from participating, due to many of the same barriers Wildpack has identified and aimed to solve for middle market brands.

Luis Duma, Head of Sales commented: "We have been fielding numerous inquiries for some time from casinos, cruise lines, small chain grocery and the like to offer a private label solution for their beverage needs.  These customers require smaller minimum order quantities to match the ever-changing branding required for the event-based and in-house beverages for their businesses.  The top market private label manufacturers do not provide this opportunity, but it is exactly what Wildpack was built to provide, and we are excited to land our flagship customer.  This division provides Wildpack a substantial opportunity to diversify its customer base and benefit from increased margins relative to contract manufacturing, along with the growth potential of a private label division to the broader market."

Per:      "Mitch Barnard" 

Mitch Barnard 
Chief Executive Officer and Director 

Advisors 

Stifel GMP is financial advisor to Wildpack Beverage, Inc., Fasken Martineau DuMoulin LLP is its legal advisor.  

Visit our investor website at:   

www.investor.wildpackbev.com 

About Wildpack  

Wildpack is engaged in beverage manufacturing and packaging, operating in the middle market by providing sustainable aluminum can filling and ecofriendly decorating services to brands throughout the United States. Wildpack currently operates indirectly through its wholly owned subsidiaries and out of facilities in Baltimore, Maryland, Atlanta, Georgia, Longmont, Colorado, Sacramento, California and Las Vegas, Nevada with a focus on digital innovation and green ready-to-drink packaging. Wildpack commenced trading on May 19, 2021 on the TSX Venture Exchange under the symbol "CANS.V". 

Forward-Looking Statements 

This news release may contain "forward-looking statements" within the meaning of applicable Canadian securities laws, including, without limitation, statements regarding the integration of Private Label agreements as an offering. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive uncertainties, and contingencies. These statements generally can be identified by the use of forward-looking words such as "may", "should", "will", "could", "intend", "estimate", "plan", "anticipate", "expect", "believe" or "continue", or the negative thereof or similar variations. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause future results, performance or achievements to be materially different from the estimated future results, performance or achievements expressed or implied by those forward-looking statements and the forward-looking statements are not guarantees of future performance. Wildpack's statements expressed or implied by these forward-looking statements are subject to a number of risks, uncertainties, and conditions, many of which are outside of Wildpack's control, and undue reliance should not be placed on such statements. Forward-looking statements are qualified in their entirety by the inherent risks and uncertainties related to Wildpack's business, including: that the impact of Wildpack's private label opportunity will be as currently anticipated; that Wildpack's assumptions in making forward-looking statements may prove to be incorrect; adverse market conditions; risks inherent in the beverage manufacturing and packaging sector in general; that future results may vary from historical results; and competition in the markets where Wildpack operates. Except as required by securities law, Wildpack does not assume any obligation to update or revise any forward-looking statements, whether as a result of new information, events or otherwise.     

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. 

SOURCE Wildpack Beverage Inc.

Please contact us at: [email protected] or Elijah Clare, Vice President, Investor Relations, [email protected]