Williams Fresh Cafe ups the ante with new bold coffee

Fair Trade, Organic, Sumatra Coffee starts brewing today across Ontario

BRANTFORD, ON, April 3, 2012 /CNW/ - Beginning today, guests have a chance to savour Williams' new premium, Sumatra bold coffee that will be available as a brewed option at all cafes across Ontario.

In addition to our much-loved signature blend, our new bold coffee, a Sumatra, is freshly brewed from the best quality organic, Fair Trade coffee beans available. With beans that are carefully roasted longer than usual under strict conditions, guests will be impressed by this coffee's deep rich, and complex flavour that has a smooth, sweet finish.

"Sourced from fertile soils of Gayo Mountain and produced in limited quantities, this shade-grown, organically processed coffee is triple picked to ensure perfection and showcases the best characteristics of Sumatran coffees," said David Manno, Vice President, Purchasing.

"We've learned that our guests care about where product comes from, and believe that providing Fair Trade coffee is just the right thing to do. Our guests continue to demand more from Williams and we are eager to continue to meet that challenge. Our company believes in providing the best experience we can, and this new bold coffee is just a step in the right direction," said Corey Dalton, CEO Williams Fresh Cafe.

To find your local Williams Fresh Cafe, visit: www.williamsfreshcafe.com/locations

About Williams Fresh Cafe
Williams Fresh Cafe is a privately owned restaurant chain that's headquartered and operates out of Ontario, Canada. Operating in the fast casual segment of the restaurant industry, Williams appeals to a range of consumer tastes, with a menu that includes premium coffee, specialty espresso-based coffees, specialty teas, home-style soups, fresh sandwiches and wraps, signature salads, hot breakfast items, and baked goods made fresh, in-store daily. As of March 30, 2012 Williams Fresh Cafe had 39 system wide cafes, of which 11 are located on-campus. More information about the company is available at www.williamsfreshcafe.com. Join the Facebook Fan Page or follow us on Twitter.

or images, contact: 
Lauren McColeman
Marketing Manager, Williams Fresh Cafe
T : 519-752-4850 ext. 312
E : [email protected]