Wine Country Ontario challenges consumers to Tweet the 'untweetable'

Inspirational outdoor ad invites consumers to try

NIAGARA, ON, June 24, 2013 /CNW/ - Wine Country Ontario is challenging Ontario consumers to discover, capture and share the moments and rich experiences of our local wine country by asking them to imagine and ultimately Tweet the 'untweetable'.

This exciting challenge suggests that consumers should try and share the magic of Ontario wine country on Twitter; experiences that simply can't be put into words. This innovative element is part of an integrated communications campaign, 'untweetable' that launches today, Monday, June 24^th, 2013 with outdoor and print and is supported by promotional social media activity throughout the province.

"We are delighted with how this campaign invites wine enthusiasts to fall in love with our local wine experience. Wine Country Ontario offers each individual to connect with us in their own unique way and this campaign supports this by suggesting that no one image can tell the whole story," says Hillary Dawson, President of the Wine Council of Ontario for 'Wine Country Ontario'.

"An amazing tourism experience, including great tasting wine, is at the core of everything we do and all of the elements of this campaign support these key messages by offering Ontarians to connect with us emotionally in a very creative way," says Dawson.

These exciting new ads can be seen in two upcoming issues of Food and Drink magazine, on Signature Columns, at bus shelters, on buses and on the TTC in the downtown Toronto area. They can also been seen on billboards in Toronto and Ottawa.

Consumers are being encouraged to try and actually Tweet the 'untweetable' Wine Country Ontario experience with an image or with text. Twitter followers of @winecountryont are being asked to share these via Twitter and use the hashtag #untweetable. Contest runs from June 24^th, 2013 until July 14^th, 2013 with a chance to win one of two Wine Country Ontario getaways. Please Tweet @winecountryont for more information.

For full details on The Wine Country Ontario "untweetable" campaign and our creative partner Agency 59 please download here.

For full details on Wine Country Ontario visit our www.winecountryontario.ca/media-centre.

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Butter Tarts with Wine (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28429.jpg

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Cellar - Henry of Pelham Family Estates Winery, Niagara Escarpment (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28430.jpg

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Plate with Wine (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28433.jpg

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Vineyard - Lailey Vineyard, Niagara-on-the-Lake (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28434.jpg

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Winery Entrance - Closson Chase, Prince Edward County (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28435.jpg

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Outdoor Pizza Oven - Norman Hardie, Prince Edward County (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28431.jpg

Image with caption: "Wine Country Ontario 'untweetable' Campaign - Outdoor Winery Patio - Hidden Bench Vineyard and Winery, Beamsville Bench (CNW Group/Wine Council of Ontario) (CNW Group/Wine Country Ontario)". Image available at: http://photos.newswire.ca/images/download/20130624_C2905_PHOTO_EN_28432.jpg

PDF available at: http://stream1.newswire.ca/media/2013/06/24/20130624_C2905_DOC_EN_28428.pdf

SOURCE: Wine Country Ontario

Media contact:         
Magdalena Kaiser-Smit
Director of Public Relations - Marketing & Tourism
Wine Council of Ontario for "Wine Country Ontario"
www.winecountryontario.ca
Twitter @winecountryont
Cell: 905-246-1922
905-562-8070 ext. 228
[email protected]