Wishabi Introduces Flipp "2.0": Update to Leading Digital Circular App Introduces Shopping List Feature to Help Consumers Plan and Save

New mobile shopping list makes overall shopping experience simpler and seamless for users everywhere

TORONTO, Feb. 18, 2015 /CNW/ -- Wishabi, a leading technology company whose digital flyer platform is used by top retailers across North America, announces the "2.0" version of Flipp, its leading digital shopping circular app, now available on iPhone and iPad.  The latest update to the popular app includes a unique Shopping List feature that adds fundamental utility to consumers' weekly shopping experience and provides shoppers with a convenient way to use their lists to find corresponding sale items from the circulars of their favorite stores, right on their mobile device.

With Flipp's new Shopping List feature, users can begin planning their shopping trips at home or on-the-go by adding items to their in-app list. The new feature, combined with the app's enhanced search functionality, allows shoppers to quickly find the best deals for their weekly essentials. Once they're in the store, shoppers can easily check off items from their list to ensure they pick up everything they need.

"Millions of users rely on Flipp every week to help them save time and money in a simple and innovative way," said Wehuns Tan, Co-Founder and CEO, Wishabi Inc. "With the addition of the Shopping List feature in our 2.0 launch, we look forward to further empowering shoppers with technology and tools that make their lives easier." 

A free app available in the U.S. and Canada, Flipp digitally aggregates over 400 retail flyers from national chains as well as hundreds of local stores to help consumers find the latest sales in their community. The latest release of Flipp has a unique set of features that sets it apart from other shopping apps, including:

• Flip – Browse through all of your weekly local flyers quickly and intuitively
• Shopping List – Plan ahead and stay organized while shopping by adding items to the digital list, discovering matching offers from your local flyers, and checking them off in-store
• Search – Easily find a specific store, item or brand
• Clippings – Tap an item in a flyer to clip it for easy access while shopping and price-matching
• Item Details – Tap and hold on an item for additional product information and reviews
• Discount Slider – Highlights the best savings in the flyer to find them at-a-glance
• Notifications – Reminders about expiring clippings and nearby offers ensure you never miss a deal

The latest version of Flipp is available for free download from the App Store on iPhone and iPad or at www.AppStore.com. The new version will be available on Android later this month.

For demo videos and more information, please visit: www.flipp.com.

About Wishabi

Wishabi is a leading technology company that digitizes the circular experience. Wishabiʼs mission is to fundamentally improve how people discover, view and share circular content across all devices and platforms. The Wishabi Platform combines dynamic, personalized digital retail content, digital distribution channels that recreate the scale of print media, and unprecedented reporting that measures in-store sales.  Retailers such as Walmart, Target, PetSmart, Sports Authority and Macys can be found on the Wishabi platform. Flipp is Wishabi's consumer digital circular app that aggregates retail flyers from local stores helping consumers find sales in their community and plan their shopping trips. Wishabi was founded in 2007 with offices in Toronto and New York. For more information, visit www.wishabi.com.

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SOURCE Wishabi

Jaymie Ivler, Grand Communications (for Wishabi), 212-584-1133; [email protected], http://www.flipp.com