With a Season 5 Finale Topping 1 Million Viewers, Discovery Channel
Commissions a 6th Season of the Hit Series CANADA'S WORST DRIVER
- Finale becomes 1st Canadian non-sports specialty program to draw 1 million viewers -
And for those unsuspecting bad drivers still plaguing Canadian roads, there's nowhere left to hide. Weeks after wrapping its hottest season ever, Discovery Channel announced today that it has commissioned a 6th season of CANADA'S WORST DRIVER from Proper Television. The producers will soon set their sights on a new bumper crop of road ragers, speed demons, timid left-turners and chronically distracted drivers.
"We're delighted to announce a 6th season order for CANADA'S WORST DRIVER - we'd have millions of disappointed viewers if we didn't!" said
"After putting 40 drivers through Rehab over five seasons, I thought we'd seen it all," said Guy O'Sullivan, Executive Producer, Proper Television. "But this last season proved that once you get behind the wheel with a new group of drivers, anything can happen!"
During Season 5, an average of 792,000 viewers tuned in every Monday night across the eight-episode run to watch dangerous drivers on the road to rehabilitation.* Additional stats from Season 5:
- The series delivered an average weekly reach of 4.1 million viewers(xx) - Two episodes from Season 5 rank in the Top 5 non-sports specialty programs of all time: the Episode 8 finale, with 1,050,000 viewers and Episode 5, with 911,300 viewers.(xxx) - Only 123,000 viewers separate the finale of CANADA'S WORST DRIVER 5 from CNN's 2008 election night coverage of Barack Obama's U.S. Presidential victory.
Season 5 of CANADA'S WORST DRIVER is available on demand at DiscoveryChannel.ca. Season 6 will debut on Discovery Channel in late 2010.
To view the complete release, please click here.
For further information: Jodi Cook, Discovery Channel, (416) 384-4603 or [email protected]; Caroline Lennox, for Proper Television, (416) 806-6569 or [email protected]
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