TORONTO, May 10, 2012 /CNW/ - The new Red Bull Total Zero is delivering the energy and wings of the original Red Bull Energy Drink, without the calories, sugar, or carbohydrates. As a natural extension of the product portfolio, Red Bull Total Zero launches in Canada with full national distribution. The slightly carbonated beverage is available in 250 ml (8.4 oz).
A calorie, by definition is a unit of energy. How can you have energy, then, without any calories? It is seemingly impossible—until now. Red Bull Total Zero is a unique, new, energy drink that offers a new twist on the classic Red Bull flavor. Red Bull Total Zero is sweetened with sucralose, Aspartame, Acesulfame K, and contains 80 mg of caffeine - the same amount of caffeine in a Red Bull Energy Drink and Red Bull Sugarfree.
Within the energy drink category, diet products are gaining more fans and there is demand by consumers who are becoming more health conscious. They are seeking out zero calorie and zero carb drink options in addition to low sugar/sugarfree choices. Red Bull Total Zero answers this need and will further invigorate the energy drink category with a premium new offering. Red Bull Total Zero will be priced in line with Red Bull Energy Drink and Red Bull Sugarfree. A 250 ml (8.4 oz) can of Red Bull Total Zero is $2.49.
THE EVOLUTION
Red Bull was the first global energy drink brand to introduce Red Bull Energy Drink to the Canadian market in June 2004, followed by a sugar free energy drink in June 2005, and the zero carb, zero calorie space is part of the evolution of the brand.
ABOUT RED BULL TOTAL ZERO
Red Bull Total Zero vitalizes body and mind and is for anyone who is looking for an energy boost without calories, carbohydrates, and sugar. Red Bull Total Zero improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed, and stimulates the metabolism. Red Bull is the number one choice for those who use energy drinks in sports, for fitness, at work, while driving and while studying.
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Jessica Swan, Narrative PR
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416-922-2211 x 3289
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