Witness the Comeback of a Town: IBC Documentary and "Slider" Photos Show Rebuild of Goderich on Tornado Anniversary

TORONTO, Aug. 21, 2012 /CNW/ - One year ago, on Sunday, August 21st, 2011, an F3 tornado hit Goderich Ontario, severely damaging the historic downtown and homes in the surrounding area.  Insurance Bureau of Canada (IBC) has captured the rising of the community through video and photos.

The documentary shows residents recalling their insurance experiences and how a resilient community has rebuilt itself. Local government and business leaders discuss the various ways the town has come together to rethink, re-plan and regenerate the new downtown core.

Together with the short documentary, IBC created a series of interactive sliders to show the damage done on that day. As the photos progress you can see the great strides the town has made in putting itself back together.

"We commend the residents of Goderich for their courage and commitment to rebuild the town," says Ralph Palumbo, IBC's Vice-President of Ontario.  "This footage shares a truly successful story of how a community can come together to start again and thrive in the face of disaster."

Insurance Bureau of Canada (IBC) was on the ground immediately following the tornado, deploying its Community Assistance Mobile Pavilion (CAMP) to assist residents and businesses that were affected by the tornado.  The national program provides disaster victims with on-site, quick-response, insurance-related information.

Check out IBC's Goderich One Year Later - After The Tornado documentary on our YouTube channel: http://youtu.be/r6m3EbGKzYU

Check out IBC's Slider Photos here and then click on Then and Now: http://www.getintheknow.ibc.ca/blog/goderich_rising_one_year_later/

About Insurance Bureau of Canada
Insurance Bureau of Canada is the national industry association representing Canada's private home, car and business insurers. Its member companies represent 90% of the property and casualty (P&C) insurance market in Canada. The P&C insurance industry employs over 114,000 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $40 billion.

To view media releases and information, visit the media section of IBC's website at www.ibc.ca and for IBC on Twitter follow @insurancebureau.

SOURCE: INSURANCE BUREAU OF CANADA

or to schedule an interview, contact:

Helen Lialias 
Media Relations Officer
Insurance Bureau of Canada
416-362-2031 ext. 4312
[email protected]